Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Announcing the launch of Personalization Studio

Welcoming Pete Cowing to Blueshift

I am delighted to announce that Pete Cowing has joined Blueshift as our VP of Sales. Pete brings a wealth of experience from the marketing technology domain, with previous sales leadership positions at Marketo & IBM. With his deep knowledge…
Blueshift Wins Stevie® Awards in Marketing & Big Data Categories

Blueshift Wins Stevie® Awards in Marketing & Big Data Categories

  We are excited to share that Blueshift has won awards in 3 categories at the 2016 Stevie Awards. We have long been believed that the next generation of marketing will be powered by big data and machine learning. That's why we are especially…
Luma Capital and Blueshift

LUMA Capital Partners Invests in Blueshift

I am excited to share with you that LUMA Capital Partners recently co-led our Series A financing round and that LUMA’s Carey Lai has joined our Board as an observer. The LUMA team is led by some of the world’s smartest and most experienced…
Personalization Fail

3 Tips To Avoid #Personalization #Fail

Marketing personalization holds the promise of delighting your users, and drive dramatically higher conversions. However, poorly executed personalization can sometimes lead to what can only be described as #personalization #fail. How can marketers…
Ruby

Passing named arguments to Ruby Rake tasks using docopt for data science pipelines

Introduction Ever considered using rake for running tasks, but got stuck with the unnatural way that rake tasks pass in the arguments? Or have you seen the fancy argument parsing docopt and alikes can do for you? This article describes how…
Data code

How do you know if your model is going to work? Part 4: Cross-validation techniques

Concluding our guest post series! Authors: John Mount (more articles) and Nina Zumel (more articles). In this article we conclude our four part series on basic model testing. When fitting and selecting models in a data science project,…
data code

How do you know if your model is going to work? Part 3: Out of sample procedures

Continuing our guest post series! Authors: John Mount (more articles) and Nina Zumel (more articles). When fitting and selecting models in a data science project, how do you know that your final model is good? And how sure are you that…
Data

How do you know if your model is going to work? Part 2: In-training set measures

Continuing our guest post series! Authors: John Mount (more articles) and Nina Zumel (more articles). When fitting and selecting models in a data science project, how do you know that your final model is good? And how sure are you that…
Model Data

How do you know if your model is going to work? Part 1: The problem

This month we have a guest post series from our dear friend and advisor, John Mount, on building reliable predictive models. We are honored to share his hard won learnings with the world. Authors: John Mount (more articles) and Nina Zumel…
Need For Speed

Need for Speed: Why Marketing needs to Adapt to High Velocity Data

This holiday retailing season, as customers shopping preferences shift, will you still be marketing to them using stale data?   With the rise of mobile devices, and the “always-on” user, the amount of time spent on the internet…
Tealium Integration

Tealium Integration

We are excited to announce that Blueshift is now available in the Tealium Tag Marketplace. Tealium is just one of the many ways of streaming real-time events to Blueshift.  
Segment Logo

Integration with Segment.com

We are excited to announce a new integration with Segment. Blueshift supports a variety of ways to send event data, and Segment.com is the latest addition. Read more about it on Segment's blog.  

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