CDP: Is the Future Now?

Webinar Recap: CDP: Is the Future Now?

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CDPs (customer data platforms) continue to be at the forefront of most martech conversations. During 2021, we saw more marketers than ever adding CDPs to their tech stack, but similarly saw more marketers asking "What is a CDP, and do I need one?" Great news...
5 Tips for Omnichannel Marketing Strategy Success

Kick Off the New Year with 5 Tips for Omnichannel Marketing Strategy Success

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As technology advances, businesses must keep up in order to see (and be seen by) customers across all of their favorite platforms at any given time. To scratch this technologically advanced itch, smart marketers turn to marketing automation strategies like omnichannel marketing...
Scale Customer Engagement with Our Smart Guide to Growth Marketing

Scale Customer Engagement with Our Smart Guide to Growth Marketing

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We find growth marketing at the intersection between product and marketing. Growth marketers drive higher user engagement with the product they are marketing by taking the product into various marketing channels...
Blueshift Named CDP Leader in G2 Winter 2022 Report

Blueshift Named a CDP and Marketing Automation Leader in G2 Winter 2022 Report

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From exciting new omnichannel journey-building features to a new Blueshift Academy course and yet another Smart Guide, we at Blueshift have had a busy fall leveling up our customer data platform to ensure it's as effective and seamless as possible for our customers...
Marketer Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

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We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies...

3 Ways CDP Tools Can Make AI Marketing Work for You

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In today’s world of constant yet ever-changing engagement, businesses that want to turn leads into conversions must keep a pulse on their target customers’ wants, needs, and habits. Implementing AI marketing with a SmartHub Customer Data Platform (CDP) like Blueshift is the easiest way to do that...
Omnichannel vs. Multichannel in Ecommerce

5 Differences Between Omnichannel vs. Multichannel in Ecommerce

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Though similar in perceived meaning, omnichannel vs. multichannel in ecommerce are two very different marketing avenues a brand can use to reach its target audience. Today, we’ll be discussing the five main differences between omnichannel marketing vs. multichannel marketing...
Orchestrate Seamless Customer Journeys with Our Smart Guide to Omnichannel Campaigns

Orchestrate Seamless Customer Journeys with Our Smart Guide to Omnichannel Campaigns

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It’s no secret that customer behaviors and expectations of brands are constantly evolving. What worked five years ago — or even last year — no longer works today. Customers are more informed than ever...

5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

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Back in May, we shared the four essential campaigns for eLearning marketing to acquire new students, boost enrollment and engagement, and help students continue to pursue their online education goals...
Now Available on Blueshift Academy: Omnichannel Campaigns

Now Available on Blueshift Academy: Omnichannel Campaigns

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As customer expectations evolve and personalized experiences move to the center of your digital marketing strategy, creating omnichannel campaigns is becoming more and more imperative for activating and retaining customers...