Blueshift’s Holiday Guide to Email Deliverability Success

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Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year...

Product Spotlight: Blueshift’s Next-Generation Journey Builder

If we can sum up Blueshift’s mission in one sentence, it’s to empower marketers like you by making smart marketing simple. We want to help you deepen customer engagement and realize results fast. Our next-generation Journey Builder...
Cross-Channel Campaign Management Platform vs. SmartHub CDP

Executive Point of View: Cross-Channel Campaign Management Platform vs. SmartHub CDP

Traditional single-channel marketing platforms for email or mobile campaigns have started to morph into cross-channel campaign management platforms that offer support for both channels...
Traditional CDP vs. SmartHub CDP

Executive Point of View: Traditional CDP vs. SmartHub CDP

The customer data platform (CDP) space has been on fire in recent years, and it’s showing no signs of slowing down. As the market continues to grow, subcategories of CDPs are forming...
G2 Fall 2021 Leader

Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

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As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall...
Text showing the definition of a Customer Data Platform or CDP

What Is a Customer Data Platform (CDP)?

Many marketers have questions about customer data platforms (CDPs): What is a customer data platform? I’ve heard I need one as a marketer, but why? Why is a CDP different from a CRM, or a DMP, or a database in general?

Product Spotlight: Understand the True Impact of Your Campaigns with Holdout Testing

As a marketer, you spend countless hours creating the ideal campaigns and journeys for your customers...

Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

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Over the last few months, we've been working hard to empower marketers to achieve their goals with the help of our SmartHub CDP...

Everything You Need to Know About Apple’s iOS 15 Privacy Updates

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Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices...

Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

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Didn’t have a chance to tune in to our latest webinar "Using First-Party Data in Email and Beyond" with SparkPost? We’re recapping it all here...