Traditional CDP vs. SmartHub CDP

Executive Point of View: Traditional CDP vs. SmartHub CDP

The customer data platform (CDP) space has been on fire in recent years, and it’s showing no signs of slowing down. As the market continues to grow, subcategories of CDPs are forming...
G2 Fall 2021 Leader

Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall...
Text showing the definition of a Customer Data Platform or CDP

What Is a Customer Data Platform (CDP)?

Many marketers have questions about customer data platforms (CDPs): What is a customer data platform? I’ve heard I need one as a marketer, but why? Why is a CDP different from a CRM, or a DMP, or a database in general?

Product Spotlight: Understand the True Impact of Your Campaigns with Holdout Testing

As a marketer, you spend countless hours creating the ideal campaigns and journeys for your customers...

Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

Over the last few months, we've been working hard to empower marketers to achieve their goals with the help of our SmartHub CDP...

Everything You Need to Know About Apple’s iOS 15 Privacy Updates

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Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices...

Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

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Didn’t have a chance to tune in to our latest webinar "Using First-Party Data in Email and Beyond" with SparkPost? We’re recapping it all here...
Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...

Conference Recap: How to Create Continuous Customer Engagement

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Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...