CDP Archives

Send the Right Message at the Right Time with Engage Time Optimization

If you Google “best day to send marketing email” or “best time to send SMS,” chances are you’ll find a long list of articles dictating the ideal time to deploy your marketing campaigns — whether Thursday is more successful than Sunday or noon is better than 5 p.m...

Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations

CDP, Customer Experience

These days, consumers are particular about which brands they support and which products they buy. And with so many options available — especially in the world of social commerce — it takes more than just one email or a single ad to captivate your potential customers...

Blueshift Named a CDP and Marketing Automation Leader in G2 Spring 2022 Report

CDP, Newsworthy

Can you believe we're already almost four months into 2022? The first three months of the year have been a whirlwind, particularly with the successful launch of our Benchmark Report 2022: Cross-Channel Marketing...

How Real-Time Data Makes All the Difference in Cross-Channel Marketing

CDP, Customer Experience

As you may have heard, cross-channel marketing is the core focus of our latest report, aptly named the Benchmark Report 2022: Cross-Channel Marketing. In light of the subject matter, we would be remiss not to take a deep-dive into the positive impact of real-time cross-channel campaigns...

Which Are Superior: Triggered Cross-Channel Campaigns or Single-Channel?

CDP, Customer Experience

Trigger-based marketing is kind of a big deal — which is why it was the focus of Blueshift’s benchmark report last year. As opposed to batch sends, triggered campaigns allow marketers to tailor communications to customers based on real-time data...

Why Cross-Channel Batch Sends Outperform Single-Channel

CDP, Customer Experience

As a marketer, the term batch sends might leave a bad taste in your mouth if it conjures up ideas of batch-and-blast or one-size-fits-all marketing. In this case, we’re defining batch sends as marketing messages sent by a brand to multiple recipients at once — often including newsletters, one-off sends, FAQs, and informational emails...

Understanding Segments in Blueshift

CDP, Customer Experience

Subscriber engagement data is crucial, not only in overall strategy for email marketing, but also for deliverability specifically. Your email list should be clean and segmented out by subscriber engagement that includes your most active data...

Why Cross-Channel Marketing Can Go Wrong So Quickly

CDP, Customer Experience

In today’s world, customers frequently use different channels at different points when making decisions and purchases. Customers may research products on their computer during the day, see an ad on their phone in the evening, then decide to purchase in store...

Webinar Recap: CDP: Is the Future Now?

CDP, Newsworthy

CDPs (customer data platforms) continue to be at the forefront of most martech conversations. During 2021, we saw more marketers than ever adding CDPs to their tech stack, but similarly saw more marketers asking "What is a CDP, and do I need one?" Great news...

Kick Off the New Year with 5 Tips for Omnichannel Marketing Strategy Success

CDP, Customer Experience

As technology advances, businesses must keep up in order to see (and be seen by) customers across all of their favorite platforms at any given time. To scratch this technologically advanced itch, smart marketers turn to marketing automation strategies like omnichannel marketing...

Send the Right Message at the Right Time with Engage Time Optimization

Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations

Blueshift Named a CDP and Marketing Automation Leader in G2 Spring 2022 Report

How Real-Time Data Makes All the Difference in Cross-Channel Marketing

Which Are Superior: Triggered Cross-Channel Campaigns or Single-Channel?

Why Cross-Channel Batch Sends Outperform Single-Channel

Understanding Segments in Blueshift

Why Cross-Channel Marketing Can Go Wrong So Quickly

Webinar Recap: CDP: Is the Future Now?

Kick Off the New Year with 5 Tips for Omnichannel Marketing Strategy Success

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