CDP Archives

Webinar Recap: CDP: Is the Future Now?

CDPs (customer data platforms) continue to be at the forefront of most martech conversations. During 2021, we saw more marketers than ever adding CDPs to their tech stack, but similarly saw more marketers asking "What is a CDP, and do I need one?" Great news...

Kick Off the New Year with 5 Tips for Omnichannel Marketing Strategy Success

CDP, Customer Experience

As technology advances, businesses must keep up in order to see (and be seen by) customers across all of their favorite platforms at any given time. To scratch this technologically advanced itch, smart marketers turn to marketing automation strategies like omnichannel marketing...

Scale Customer Engagement with Our Smart Guide to Growth Marketing

AI Marketing, CDP, Customer Experience

We find growth marketing at the intersection between product and marketing. Growth marketers drive higher user engagement with the product they are marketing by taking the product into various marketing channels...

Blueshift Named CDP Leader in G2 Winter 2022 Report

Blueshift Named a CDP and Marketing Automation Leader in G2 Winter 2022 Report

CDP, Newsworthy

From exciting new omnichannel journey-building features to a new Blueshift Academy course and yet another Smart Guide, we at Blueshift have had a busy fall leveling up our customer data platform to ensure it's as effective and seamless as possible for our customers...

Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

CDP, Customer Experience, Customers + Partners

We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies...

3 Ways CDP Tools Can Make AI Marketing Work for You

AI Marketing, CDP

In today’s world of constant yet ever-changing engagement, businesses that want to turn leads into conversions must keep a pulse on their target customers’ wants, needs, and habits. Implementing AI marketing with a SmartHub Customer Data Platform (CDP) like Blueshift is the easiest way to do that...

5 Differences Between Omnichannel vs. Multichannel in Ecommerce

CDP, Customer Experience

Though similar in perceived meaning, omnichannel vs. multichannel in ecommerce are two very different marketing avenues a brand can use to reach its target audience. Today, we’ll be discussing the five main differences between omnichannel marketing vs. multichannel marketing...