Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Subscribe below, and be the first to hear about the latest Blueshift updates.

How to Leverage AI for Amazing Emails

Though it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand…

Introducing Magento and Blueshift: Personalized Ecommerce Experiences at Scale

Global brands looking to provide personalized, user-friendly online shopping experience turn to Magento -- one of the leading ecommerce platforms built to handle the enterprise scale of online sales. Magento’s on-premise, flexible system makes…

Shopify and Blueshift: Activate Your Ecommerce Data for 1:1 Tailored Experiences

For business of all sizes -- and across more verticals than you might expect -- ecommerce technology plays a huge role in the functionality of their websites, and in turn their revenue generation. But, simply offering products, services, or…

3 Direct-to-Consumer Marketing Strategies for the New Decade

Direct-to-consumer businesses have dominated and defined the past decade. Their rise to popularity would’ve seemed impossible 20 or 30 years ago, when big box stores reigned. Thanks to internet adoption, social media, and growing complexity…

The State of CDPs: 2020 and Beyond

CDPs were the technology darlings of 2018 and 2019, and it seems as if they’re poised to continue their reign into 2020. Rather than slowing down, the CDP market has exploded. And everyone from the smallest startups to the largest marketing…

G2 Names Blueshift a Leader in CDP and Marketing Automation Quadrants

As we settle into the new year, we here at Blueshift have some exciting news coming from our friends over at G2. G2.com is aimed at making the technology buying process more seamless and transparent, and to empower decision makers with the wisdom…

4 Ways to Effectively Use Your Ecommerce Data

Ecommerce brands, or any brand with a digital presence, are uniquely positioned to make a killing with their customer data. Online shopping is very similar to browsing in store in that we can track customer movements for meaningful insights.…
customer journey

Lifecycle Marketing 101: How to Guide Your Customer Journeys

,
A great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…
email marketing

Teaching Email Marketing A Few New Tricks

,
Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is…

5 Examples of What Not To Do in Your Email Newsletter

Email marketing is one of the most effective ways to reach your customers. However, if your email newsletters are not well designed and executed, the mistakes can be costly. Here are five examples of what not to do in your email newsletter.…

3 Tips to Avoid #Personalization #Fail Part 4

,
This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…

Blueshift Wins Marcom Gold for Print Media & Direct Mail Campaign

Blueshift's "Something's Missing" campaign made its debut at the 2019 MARTECH East Conference in Boston. Creatively communication that data activation and the Blueshift CDAP Platform is the missing link in marketer's tech stack resonated with…

© 2020 COPYRIGHT BLUESHIFT LABS, INC.   |   PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY