Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

martech

MarTech (Virtual) 2020: Best Bits, Themes, and Top Takeaways

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2020 has been a year of adaptation and transformation — and the semi-annual MarTech Conference was no exception. Much like the marketers who have adapted to our new shared “normal” within Business; the conference planners, speakers, and…
martech checklist for the holidays

Do You Have the Right MarTech to Win the Holiday Season?

For the average consumer, the holidays are probably the last thing on their minds as they soak up the last days of summer — but marketers know the season is sure to sneak up quickly. The 2020 holiday season will be different from most as we…
marketing automation webinar recap

Smarter Marketing: Experts Discuss the Impact of AI Driven Campaign Automation

At Blueshift, we’re incredibly lucky to work with some of the most forward-thinking brands and marketers. It’s a privilege to help them create and execute marketing campaigns that activate the entirety of their customer data. Through the…
ai marketing

The Ultimate Guide to Mastering AI Marketing Is Here

Within business, many monumental changes happen as a result of a catalyst: makeup became popular with the advent of movies, the internet has catapulted forward globalization, and most recently, folks staying home has pushed businesses forward…
SmartHub CDP ROI

The ROI of the SmartHub CDP

With so many marketing platforms on offer (almost 8,000 as of 2020), it can be difficult to differentiate the just ok platforms from the ones worth their weight in gold. A great place to start when vetting the perfect platform for your needs…

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Fall 2020 Report

We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Fall 2020 Report. Blueshift is continually grouped as a top platform within these categories — it is extremely validating and confirms…
James Allen diamonds on medals.

Blueshift Customer Stories: James Allen Increases Engagement Through Dynamic, Personalized Experiences

There are a few monumental purchases we make in our lives like getting our first car, purchasing a home, and buying an engagement ring. These purchases are traditionally done in person — but have become increasingly more popular online as…
marketing automation award

Blueshift Named “Best Overall Marketing Automation Platform” for 2020

The time is upon us! As leaves begin to fall, students settle into their routines, and the weather chills (depending on your hemisphere that is) we settle into a new season: award season. The MarTech award season to be specific. And this year…

4 Simple Tips for Optimizing Your Abandoned Cart Workflows

Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site…
Blueshift and LiveRamp logos

Get Smarter with Your Ad Spend: Blueshift Partners with LiveRamp to Extend Audience Syndication

Since the dawn of digital advertising, marketers have relied on 3rd-party data. Now the advertising world is being flipped on its head with the elimination of 3rd-party cookies, restricted use of Apple’s IDFA without user consent, and increased…
Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…

SmartHub CDP Explained: Breaking Down the Hub

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In the first part of our SmartHub CDP series, we introduced you to the SmartHub CDP, and how it’s changing the martech landscape for the better by becoming marketers’ one-stop-shop for data unification, intelligent marketing automation,…