
Articles and Resources
Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.


8 Retail CX and Marketing Trends for the New Year
Digital Marketing Practices & Insights2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as businesses continue to be transformed by consumer preferences, safety regulations, and the retail market as a whole,...

Why You Need AI-Powered Recommendations in Your Marketing
AI in MarketingAs we move forward into an increasingly digital world, the sheer volume of choices that consumers are faced with can be overwhelming. To rise above the noise companies have to provide personalized experiences,...

Blueshift’s 2020 Hackathon Recap
Blueshift Community, Development & EngineeringHackathons, just for engineering teams? Think again! Before Blueshift, I had only ever heard of hackathons and my perception of them was just an event for engineers. Well, it turns out that that is a false assumption. Hackathons are for the whole company,...

Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative Studio
Digital Marketing Practices & Insights, ProductWe’re excited to announce we’ve revamped our Creative Studio for Push and upgraded our Creative Studio for In-App and SMS to streamline template workflows,...

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 Report
Blueshift in the NewsWe’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Winter 2021 Report. This marks another quarter in a row that we’ve received this distinction,...

4 Ecommerce Marketing Trends That Will Take 2021 By Storm
Digital Marketing Practices & Insights2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged...

Building the Personalized Emails of Your Dreams has Never Been Simpler: Meet our Enhanced Creative Studio for Email
Digital Marketing Practices & Insights, ProductCreating engaging emails that get noticed by your customers is no easy feat. Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines,...

Where to Use Predictive Scoring Throughout Your Customer Journeys
AI in MarketingIf you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics,…

4 Essential Campaigns for E-Learning Marketing
AI in Marketing, Marketing AutomationBack to school 2020 looked very different for students across the world, and while e-learning may not remain as widespread forever, the events of this year have pushed the online learning industry forwards by leaps and bounds. Folks eager to…

Blueshift Certified as ‘RealCDP’ in CDP Institute’s Inaugural Audit
Blueshift in the News, Customer Data & CDPs2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion…

Blueshift Named Among the Fastest-Growing Companies on Deloitte’s 2020 Technology Fast 500
Blueshift in the NewsWe are proud to announce that Blueshift has been recognized for our rapid growth in Deloitte’s 2020 Technology Fast 500 — Blueshift ranked 139th for North America and 23rd for the Bay Area region. Blueshift’s CEO and co-founder, Vijay…