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CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let’s dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business.

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Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...
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Conference Recap: How to Create Continuous Customer Engagement

Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...
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Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Understand the major roadblocks that prevent you from using the entirety of your data and how you can overcome these obstacles in our Smart Guide to Data Activation,...
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Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

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Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...
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CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let's dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business,...
Read more

Welcoming New Customers: How to Leverage Recommendations in Retail and Ecommerce

A fantastic way to welcome your new customers to your brand while also driving engagement and sales is through product recommendations. Here are easy ways to implement effective recommendation strategies within your omnichannel Welcome Series,...
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MarTech Recap: 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP

Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP, featuring our very own Chief Growth Officer, Josh Francia,...
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blueshift g2 cdp leader

Blueshift Named a CDP Leader in G2’s Spring 2021 Report

We’re excited to announce that Blueshift was named a CDP Leader in G2’s Spring 2021 Report. This marks another quarter in a row that we’ve received this distinction,...
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The Smart Guide to Product Recommendations: Retail and Ecommerce Is Here

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In the Smart Guide to Product Recommendations: Retail and Ecommerce, you'll learn about the product recommendation themes, how to select the right ones, and best practices to add relevance across every interaction with your brand,...
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cdp vs. dmp

CDPs vs. DMPs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Data Management Platform (DMP). Both are well-known platforms, and both deal with the routing of data, but they are worlds apart in function and purpose,...
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Successfully Re-Engage Passive Media Users with Personalized Recommendations

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Check out our best practices from our Smart Guide to Recommendations: Media and Publishing for choosing the right recommendation themes to re-engage passive users who have strayed away from your brand, to deliver engaging, thoughtful recommendations,...
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Webinar Recap: Creating A Customer-Focused Loyalty Strategy Based On Data with Lob

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Couldn’t join us for our exclusive webinar with Lob, one of our leading direct mail partners? Have no fear — we’re recapping it all here,...
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