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Blueshift Academy: Mobile Marketing Fundamentals

Mobile devices have redefined how we communicate, seek information, and interact with brands. As most people today are never more than arms-reach from their smartphones, spending on average…

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Articles and Resources

Explore and find articles about everything from omnichannel marketing and customer data activation to exclusive resources to help you drive exponential growth.

eLearning Playbook: Increasing Student Engagement with Course Recommendations

Over the course of the pandemic, education has shifted rapidly into the online learning space. Now that we’re entering a post-COVID world, that transition isn’t showing signs of stopping...
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BTS at Blueshift: Employee Stories from Bhavti and Mike

BTS at Blueshift: Bhavti’s Story

Job interviews can be nerve-racking, that’s for sure. Speaking from personal experience, when I was interviewing at Blueshift, something out of the ordinary happened...
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Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

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Over the last few months, we've been working hard to empower marketers to achieve their goals with the help of our SmartHub CDP...
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Everything You Need to Know About Apple’s iOS 15 Privacy Updates

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Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices...
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Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

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Didn’t have a chance to tune in to our latest webinar "Using First-Party Data in Email and Beyond" with SparkPost? We’re recapping it all here...
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What We Learned From Blueshift’s First Customer Advisory Board Meeting

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“Obsess Over Customer Success” is one of Blueshift’s core values. We succeed when our customers succeed. To better serve our growing customer base and help elevate their customer engagement we need to...
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Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
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Now Available On Blueshift Academy: Mobile Marketing Fundamentals

Learn the fundamentals of marketing across Push Notifications, In-App Messages, and SMS and start creating the mobile experiences your customers expect,...
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e-learning alert examples

4 Essential Campaigns for E-Learning Marketing

The past year has changed the way we access content for learning and education. Our rapid move to digital has helped drive online learning forward by leaps and bounds. Folks eager to learn are moving to new channels and consuming more digital…
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Engage21 Day 5: Delivering Connected, Omnichannel Customer Experiences

The final day of Engage21 was dedicated to our partners. Speakers from Criteo, Pathwire, OneSignal, and Inkit discussed the topic of building connected, omnichannel experiences that drive continuous customer engagement,...
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Engage21 Day 4: Engaging Customers with Content

On day 4 of Engage21, we covered engaging customers with content in the changing world of content consumption and the evolution of customer experience. Here are the top takeaways from the discussion,...
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Engage21 Day 3: Stack and Strategies for Connecting the Entire Customer Experience

On day 3 of Engage21, we covered stack and strategies for omnichannel marketing automation that connects the entire customer experience. We’ve learned from three marketing leaders how they’ve achieved success by using a CDP at the center of their technology,...
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