Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

healthcare

The Ideal Healthcare MarTech Stack

A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide…
infobip

Introducing InfoBip Support for Blueshift

For businesses looking to improve their multi-channel marketing strategies, finding the right solution can be overwhelming — especially when sending messages across channels in multiple countries. One channel marketers can’t forgo is SMS,…
customer-centric

5 Reasons Your Marketing Needs to Be Customer-Centric

Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing…
Blueshift - What We Believe

What We Believe — A message of solidarity from our CEO

The events that have unfolded in the United States over the last few weeks, most recently with yet another tragic killing of a black person - George Floyd - at the hands of those charged with protecting us, have left the whole nation shocked.…
tradera

Blueshift Customer Stories: Tradera Increases Sales By 131% With Personalized Recommendations

Today’s customers are becoming more eco-conscious and budget-minded. They’re now shifting from buying goods from large brand corporations and instead, looking for a hassle-free, sustainable way to buy and sell goods. So, it’s no surprise…
martech

Marketer vs. Martech: The Struggle for Success In 2020

In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight…
marketing

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight,…
first-party data

4 Ways to Make the Most Out of Your First-Party Data

As the use of third-party data becomes less common and is even being deprecated by large players like Google, it’s important to use your own first-party data. For marketers, this can be a huge change in the way you view acquisition efforts…
marketing

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual…
unification

Data Unification and Its Impact on Marketing

When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they…
email

Blueshift Engage: Email Marketing During Economic Uncertainty

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Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…

Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change

For some marketers, data collection and unification can be scary. Math may not be your forte, you may have no idea where to look for meaning, or you simply don’t have the right toolset to understand your data. In the past, marketers had to…