There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…
We live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…
https://blueshift.com/wp-content/uploads/Customer_Data_Activation_Platform_Blog_Post_Grey.jpg450820vijayhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngvijay2019-04-02 11:00:482019-09-05 10:51:04Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift
We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly…
https://blueshift.com/wp-content/uploads/blog_post_image-01.jpg18763417Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2019-03-27 10:00:302019-09-05 13:44:21The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs
When it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless. Also like first class? The price tag. But a company called Suiteness…
- This article originally appeared on Forbes. There’s no denying that artificial intelligence is rapidly moving from fiction to reality. In marketing, especially, interest in AI has intensified as marketers have realized…
http://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.png00vijayhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngvijay2019-01-16 12:50:032019-09-05 12:56:225 Predictions for AI in Marketing in 2019
After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2019-1210-The-Roi-of-AI-Part-4-How-to-get-started.jpg6401200Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2019-01-10 11:47:452019-09-05 12:57:58AI Marketing in Action: Best Practices for Getting Started with AI
Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-3-the-when-and-where.jpg6401200Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2018-12-18 10:08:142019-09-05 13:14:17AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X
We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-2-the-what.jpg6401200Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2018-11-28 11:05:512019-09-05 13:15:28AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X
Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1112-The-Roi-of-AI-Part-1-the-who.jpg6401200Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2018-11-13 08:11:392019-09-05 13:15:52AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%
While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…
https://blueshift.com/wp-content/uploads/ROI-of-AI-in-Marketing_Featured-Image-for-Blogs-1200x640.jpg6401200Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2018-10-25 11:28:242019-09-05 13:10:41It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?
While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by…
http://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.png00Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2018-10-02 09:35:162019-09-05 10:51:35Gartner Names Blueshift a Cool Vendor in "AI FOR MARKETING"
Blueshift is excited to announce support for Open Data Initiative sponsored by Microsoft, Adobe & SAP. The Open Data Initiative ensures data flows efficiently within organizations, between relevant roles and systems to build a unified single…
http://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.png00Mehul Shahhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMehul Shah2018-09-24 12:53:452019-09-05 10:51:51Blueshift commits to supporting the Open Data Initiative
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