Ecommerce and retail marketers are equally blessed and challenged — on one hand, they can inject their brand and marketing with tons of personality, but they also have to constantly temper that with deeply shrewd and strategic business moves to attract and retain today’s easily swayed consumer. Because of the overwhelming amount of choices shoppers have when purchasing (especially online) your first impression and every brand experience thereafter has to be spot on. But when customers are new to your brand and you know very little about their likes and dislikes, how can you still provide a tailored omnichannel experience that makes a lasting impression? A fantastic way to welcome your new customers to your brand while also driving engagement and sales is through product recommendations.
Research has shown that 44% of consumers become repeat buyers after a personalized shopping experience. As the customer-brand relationship deepens and you capture more data for each customer, predictive recommendations should be the gold standard you aim towards. Early on, this might not be feasible, but there are easy ways to implement effective recommendation strategies within your omnichannel Welcome Series — and here’s how.