Mobilize your data for intelligent customer engagement by connecting Blueshift’s direct integration to Snowflake.
Snowflake is a leading data cloud company offering workloads like Data Warehouses, Data Engineering, Data Science, Data Sharing, and Data Lakes.
It provides marketers with the ability to store customer data, operational data, and more on their platform and export it to the system of their choice to build analytics and reporting.
The direct integration enables Blueshift customers to ingest multi-dimensional data tables from Snowflake Warehouses (customer table, transactions table, product catalog table, etc.) into Blueshift to create customer profiles. The bi-directional integration ensures the real-time data attributes computed in Blueshift and other syndications are written back into Snowflake tables.
Our direct integration empowers marketers to make decisions based on unified customer profiles, leverage data for predictive recommendations, build precise segments, and trigger intelligent cross-channel campaigns.
New direct data integration empowers marketers to unlock the full potential of their customer data.