Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake

For modern marketers, getting access to your rich first-party data is critical to delivering the personally relevant experiences customers have come to expect. Traditionally, a lot of this data has been trapped inside data warehouses and has only been available to BI and Data Science teams. Luckily, we have a solution that will make data roadblocks a thing of the past. Blueshift now integrates with Snowflake, the modern Data Cloud that helps brands mobilize their data and execute data workloads at an unlimited scale. 

With the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data, and use it to create more personalized, dynamic experiences for your customers. Now, Blueshift customers who use Snowflake have seamless, real-time access to their rich data directly within Blueshift and can use it to deepen their customer understanding and hone segmentation, recommendations, and omnichannel campaigns.

Immediately Access Real-Time Customer Data

Snowflake and Blueshift working in tandem provides a frictionless, secure data flow between the platforms, giving you direct access to previously inaccessible customer data including offline transactions, support tickets, in-store purchases, catalog interactions, CRM data, website and mobile behaviors, and much more. The seamless connection unlocks both historic and real-time data to provide you with a deeper understanding of every customer. The best part? The integration makes setup quick and seamless.

Sync Back Enriched Customer and Engagement Data

The Blueshift and Snowflake integration allow your BI, data analysts, and other teams to harness real-time campaign and online engagement data, in addition to predictive insights. Blueshift automatically syncs customer data and intelligence, including predictive scores, campaign engagement, and personalized recommendations, back to Snowflake. 

So how does this all work? Blueshift takes the valuable data from Snowflake and combines it with other rich data including campaign engagement, real-time behaviors, onsite activity, and more to generate predictive insights such as channel engagement scores, AI-powered affinities, propensity scores, and engage time affinities for every customer. Predictive intelligence feeds off of the data coming in from Snowflake, so the more data piped in, the more effective and accurate they’ll become.

Your teammates will love having access to deep customer insights and being able to effortlessly dive into campaign engagement data, combined with Snowflake data, through 3rd-party visualization tools to understand the overall impact on business performance.

Enhance Customer Experiences and Drive Results 

With Blueshift and Snowflake combined, you have a more complete understanding of each customer and can use it to create more impactful campaigns, personalize experiences, and drive better business outcomes. Blueshift makes it simple to access all the valuable data you have in Snowflake and put it at the center of your marketing strategies. You’ll see an immediate lift in engagement and performance with the ability to deliver hyper-relevant, timely messages that adapt to each customer throughout the customer lifecycle.

Blueshift’s integration with Snowflake and the seamless, secure, real-time data flow not only helps you maximize the value of your data, but empowers you to do more with it by activating it across campaigns and channels. Whether it’s understanding each customer at an individual level, personalizing experiences based on real-time activities, or making data-driven decisions that improve marketing performance — this can all be achieved with Blueshift‘s intelligent omnichannel orchestration capabilities and the data from Snowflake working together.

If you’d like to learn more about how Blueshift can make your marketing strategies more effective and help you fully harness the power of your customer data, schedule a demo with the team today!