Blueshift and Snowflake Integrate to Mobilize Your Data for Customer Engagement
For modern marketers, getting access to your rich first-party data is critical for delivering the personalized, relevant experiences your customers have come to expect. Traditionally, a lot of this data has been trapped inside data warehouses and has only been available to BI and Data Science teams. Luckily, we have a solution that will make data roadblocks a thing of the past.
Having this direct integration allows businesses to unify data in real-time, effortlessly activate that data, and gain comprehensive views of the data. Our partnership will drive marketer agility and empower next-generation customer engagement.
Top Benefits for Blueshift Customers
Blueshift customers using Snowflake can immediately access the full breadth of your company’s amassed data from applications, cloud services, on-premise databases, etc., and use it to create more personalized, dynamic experiences for your customers.
NO MORE STALE LISTS
1. Access Real-Time Customer Data
Snowflake and Blueshift working in tandem provides a frictionless, secure data flow between the platforms. Combined with real-time data, the direct integration empowers marketers to access previously inaccessible customer data including offline transactions, support tickets, in-store purchases, catalog interactions, CRM data, website and mobile behaviors, and much more. The seamless integration unlocks data in Snowflake and real-time data to provide you with the most up-to-date information for every customer.
ELIMINATE TEAM SILOS
2. Easily Activate Data without SQL Knowledge
Your marketing team can drive campaigns without needing ongoing support from your IT team. You can work with all the tools Blueshift has always provided to drive campaigns, including campaign execution, comprehensive segmentation, predictive modeling, etc. without needing to know any SQL knowledge.
IT can quickly share multidimensional Snowflake data with your marketing, while automatically maintaining fidelity and completeness. At the same time, marketing teams won’t require SQL knowledge to manipulate multidimensional data in the Blueshift platform. Blueshift’s self-serve configuration to the Snowflake adaptor helps eliminate backend effort. This streamlines coordination across teams to ensure cross-functional efficiencies.
INTELLIGENT CUSTOMER ENGAGEMENT
3. Sync Back Enriched Customer and Engagement Data
The Blueshift and Snowflake integration will allow BI, data analysts, and other teams to harness real-time campaign and online engagement data, in addition to predictive insights. Blueshift automatically syncs customer data and intelligence, including predictive scores, campaign engagement, personalized recommendations, and customer profile attributes back to Snowflake.
So how does this all work? Blueshift takes the valuable data from Snowflake and combines it with other rich data including campaign engagement, real-time behaviors, onsite activity, and more to generate predictive insights such as channel engagement scores, AI-powered affinities, propensity scores, and engage time affinities for every customer. Predictive intelligence feeds off of the data coming in from Snowflake, so the more data piped in, the more effective and accurate they’ll become.
Your teammates will love having access to deep customer insights and being able to effortlessly dive into campaign engagement data, combined with Snowflake data, through 3rd-party visualization tools to understand the overall impact on business performance.
Our seamless, secure, real-time bi-directional data flow helps you maximize the value of your data and empowers you to do more with it by activating it across campaigns and channels. Our intelligent customer engagement platform combined with the data from Snowflake enables marketers to understand each customer at an individual level, personalize experiences based on real-time behaviors, and make data-driven decisions that improve marketing performance.
JUNE 14, 2022 / BY HANNA MA