Optimize your paid media budget with more relevant and targeted ads using the power of first-party, behavioral, and predictive data to engage the right audience on the right platform.

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Precise segementation

Predictive First-Party Audiences

Enrich campaigns with powerful audience segments that auto-sync to stay up-to-date across all paid media platforms.

  • Use predictive intelligence to focus on high-propensity audiences and exclude low-value segments.
  • Reach customers, wherever they are, with coordinated targeting across all paid media partners.
  • Engage the right audiences with higher match rates by activating your relevant customer data in real-time.
Create segments example with Facebook and Google

Increase your efficiency

Create Segments in Minutes

Improve your targeting and ROAS with easy audience segmentation. No more manual list building and uploading.

  • Build precise audiences based on affinities, intents, on-site behaviors, campaign engagement trends, and more.
  • Create or sync any custom audience in a few clicks with our advanced, yet user-friendly segment builder.
  • Define schedules for targeted audience segments to coninuously update, once synced.
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Connect Your Marketing Stack

Blueshift Technology Partners

Easily integrate Blueshift with the tools and systems you already use. Automatically sync all your historic and real-time data with paid media partners like Google Ads and Facebook.

WEBINAR

Sweetwater Leverages Audience Syndication

Learn how Sweetwater uses audience syndication to:

  • Boost operational efficiency and streamline workflows across cross-functional teams.
  • Maximize paid media efforts by leveraging their rich customer data and segments in Blueshift.
  • Target already identified audiences with product affinities and browsing data for enhanced targeting.
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Customer Success Story

Chatbooks Improved ROAS on Paid Media by Over +4.4X

“Blueshift’s easy-to-use segmentation studio enables us to identify and target the best users across paid media channels. It helped us improve our ROAS by over +4.4x, when it came to retargeting our current customers.”

Gerardo Castillo
Gerardo Castillo Performance Marketing Director, Chatbooks

Personalize Every Touchpoint

Create Engaging Interactions With Cross-Channel Campaigns

Reach customers anywhere they are with super-targeted campaigns delivered at the right place and in the right moment. 

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Email

Engage customers throughout the lifecycle with automated timely and personalized email outreach.
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Push Notifications

Inspire interactions and purchases using personalized push notifications that are timed just right.
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SMS

Maximize in-the-moment engagement with dynamic and tailored SMS messages that take customers to specific destinations.
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In-App Messages

Take advantage of every in-app interaction with dynamic, adaptive messages that drive action.
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Website Content

Make it easy for customers to find what they want by personalizing their website experiences.
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Direct Mail

Capture attention with direct mail triggered by customer behaviors across channels at key engagement points.