AI is changing the shopping experience. Retail and e-commerce marketers can take advantage of AI and automation to boost efficiency and drive growth.

Watch now to explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.

During this session, you’ll discover how to:

  1. Start at the finish line: Boost your conversions with impactful abandoned cart journeys
  2. Make an excellent first impression: Curate personalized welcome journeys and incentivize customers to shop
  3. Build credibility, and trust: Harness the power of AI to personalize product and content recommendations

Bonus! Supercharge marketing’s relationship with dev teams: Streamline workflows and encourage cross-functional collaboration to improve efficiency


Jeff Ekblad

Vice President of Marketing, Sweetwater

Joan Jenkins

Chief Marketing Officer