CUSTOMER DATA PLATFORM

Unify and Activate First-Party Data with a Powerful CDP

Unlock the full potential of your rich customer data with our customer data platform, enabling you to reach every customer on a personal level through better targeting and behavioral insights.

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Single customer view

Dynamic Customer Profiles

Customer profiles update in real time with every new activity so you always access the most relevant customer data.

  • Create profiles for known and anonymous customers with cross-device identity resolution.
  • Use our flexible data structures to customize to your unique datasets without data limits or additional data work.
  • Leverage real-time data to shape customer interactions across all marketing channels continuously.
Learn More About Profile Unification
Blueshift CDP to build audience segments

Adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for all of your marketing campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real-time and adapt to consumer data without impacting storage or speed.
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Blueshift CDP for personalized experiences

Deliver Relevant Messages

Personalize in Real-Time

With our CDP solution, easily customize blocks of product or content recommendations that update in real-time based on customer data.

  • Create blocks for related items, next-best products, affinity products, trending, most viewed items, and more.
  • Update recommendations with recent customer behaviors and product interactions to keep content relevant.
  • Centralize your recommendation logic and easily distribute 1:1 experiences across every channel and touchpoint.
Learn More About Recommendations
Marketer using Blueshift CDP for better audience insights

DEEPER ANALYSIS

Audience Insights

With Blueshift’s customer data platform, gain a holistic understanding of how different customer groups impact your key metrics, independent of campaigns with cohort analysis.

  • Get valuable insight into audiences in real-time, without reliance on engineering or analytics teams.
  • Slice and dice goal metrics by custom properties to identify new opportunities and allocate budgets effectively.
  • Easily visualize complex data with an intuitive interface for quicker understanding and reporting.
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Choosing the Right CDP Software

The Essential 10-Step Checklist

Looking for the right customer data platform? This checklist acts as your comprehensive guide, breaking down crucial factors to consider when choosing a CDP solution.

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INTEGRATE EVERYWHERE

Maximize the Power of Your Stack

Connect your marketing stack and easily integrate Blueshift’s customer data platform software with the tools and systems you already use. 

  • Manage customer data from anywhere — including prior transactions, real-time behavioral data, and more.
  • Connect all marketing channels to build timely interactions across email, mobile, web, support, and more.
  • Enrich first-party data for improved insights and 1:1 personalization. 
  • Real-time data ingestion results in profiles that are always up-to-date and ready for activation.
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Data Security with GDPR, AICPA SOC, HIPPA compliant, and CCPA

Secure and compliant customer data platform

Data Security and Privacy

Blueshift’s customer data solutions comply with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.
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Dynamic customer profiles using Blueshift's CDP solution

CUSTOMER AI

Unlock and Activate Valuable Customer Insights with AI

Leverage the power of AI and real-time data for a deeper understanding of your customers, resulting in smarter decisions and more personalized customer experiences.

  • Predictive Audiences: Identify and target customers that best meet your marketing objectives based on their profile, engagement level, and real-time behaviors.
  • 1:1 Catalog Recommendations:  Get recommendations on the next best products, content recommendations, or personalized feeds to send to each consumer that will drive the most revenue.
  • Channel and Time Intelligence: For each campaign, determine the best channel and send time for each consumer.
  • Generative Content: Identify the content (text and images) with the right tone and style for each consumer.
Learn More About Customer AI
Jeff Ekblad

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“We chose Blueshift over other customer engagement platforms in the market because Blueshift does a great job of putting the most powerful tools under one roof. Easy access to the product catalog is critical for ecommerce players as well as – in the box recommendations, distribution of audiences, WYSIWYG builders and more. Assembling this toolset with direct access to a clean data layer is a game changer for us.”

Jeff Ekblad VP of Marketing, Sweetwater

RESOURCES

Expand Your CDP Knowledge

Demo the platform

See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift customer data platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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