Future-proof your marketing with Blueshift. Leverage all your customer data for any use case, data complexity, and volume demand as your brand scales and customer behaviors evolve.

Dynamic customer profiles

Single customer view

Dynamic Customer Profiles

Customer profiles update in real time with every new activity so you always access the most relevant customer data.

  • Create profiles for known and anonymous customers with cross-device identity resolution.
  • Use our flexible data structures to customize to your unique datasets without data limits or additional data work.
  • Leverage real-time data to continuously shape customer interactions across all marketing channels.
Build precise segments

Adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real time and adapt to customer data without impacting storage or speed.
Personalized experience

Deliver Relevant Messages

Personalized Experiences

Easily customize blocks of product or content recommendations that update in real time based on customer data.

  • Create blocks for related items, next-best products, affinity products, trending, most viewed items, and more.
  • Update recommendations with latest customer behaviors and product interactions to keep content relevant.
  • Centralize your recommendation logic and easily distribute 1:1 experiences across every channel and touchpoint.
Data Security with GDPR, AICPA SOC, HIPPA compliant, and CCPA

Secure and compliant

Data Security and Privacy

Blueshift complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.

Technology partners

Maximize the Power of Your Stack

Leverage all your customer data and ensure every interaction is guided with an up-to-the-moment understanding of customers — including prior transactions, real-time behaviors, and more.

Snowflake logo
Amazon S3 Logo
Mparticle logo
Tealium logo
Segment logo
Go Data Feed logo
Shopify logo
Salesforce logo
Carparts.com logo over a red SUV

Customer success story

CarParts.com Increased Customer Engagement 400%

“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels.”

Houman Akhavan
Houman Akhavan Chief Marketing Officer, CarParts.com

Demo the platform

See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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