CUSTOMER DATA PLATFORM

Unify and Activate First-Party Data with a Powerful CDP

Leverage all your rich customer data to reach every customer on a personal level with better targeting and deeper understanding of behaviors.

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Dynamic customer profiles

Single customer view

Dynamic Customer Profiles

Customer profiles update in real time with every new activity so you always access the most relevant customer data.

  • Create profiles for known and anonymous customers with cross-device identity resolution.
  • Use our flexible data structures to customize to your unique datasets without data limits or additional data work.
  • Leverage real-time data to continuously shape customer interactions across all marketing channels.
Build precise segments

Adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real time and adapt to customer data without impacting storage or speed.
Personalized experience

Deliver Relevant Messages

Personalize in Real-Time

Easily customize blocks of product or content recommendations that update in real time based on customer data.

  • Create blocks for related items, next-best products, affinity products, trending, most viewed items, and more.
  • Update recommendations with latest customer behaviors and product interactions to keep content relevant.
  • Centralize your recommendation logic and easily distribute 1:1 experiences across every channel and touchpoint.
integration-logos

INTEGRATE EVERYWHERE

Maximize the Power of Your Stack

Connect your marketing stack and easily integrate Blueshift with the tools and systems you already use. 

  • Leverage all your customer data from anywhere — including prior transactions, real-time behaviors, and more.
  • Connect all marketing channels to build timely interactions across email, mobile, web, support, and more.
  • Enrich first-party data for improved insights and 1:1 personalization. 
  • Real-time data ingestion results in profiles that are always up to date and ready for activation.
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Data Security with GDPR, AICPA SOC, HIPPA compliant, and CCPA

Secure and compliant

Data Security and Privacy

Blueshift complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.
Jeff Ekblad

sweetwater logo

“We chose Blueshift over other customer engagement platforms in the market because Blueshift does a great job of putting the most powerful tools under one roof. Easy access to the product catalog is critical for ecommerce players as well as – in the box recommendations, distribution of audiences, WYSIWYG builders and more. Assembling this toolset with direct access to a clean data layer is a game changer for us.”

Jeff Ekblad VP of Marketing, Sweetwater

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See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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