CDP: Is the Future Now?

Webinar Recap: CDP: Is the Future Now?

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CDPs (customer data platforms) continue to be at the forefront of most martech conversations. During 2021, we saw more marketers than ever adding CDPs to their tech stack, but similarly saw more marketers asking "What is a CDP, and do I need one?" Great news...
Blueshift Partners with OSG Analytics to Enhance Customer Data Insights

Blueshift Partners with OSG Analytics to Enhance Customer Data Insights

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We have an exciting announcement to make: Blueshift has partnered with OSG Analytics — a customer-centric global technology and analytics provider — to enable brands to combine cutting-edge customer journey analytics and industry-leading customer journey orchestration, powered by unified omnichannel customer data...
Blueshift Named CDP Leader in G2 Winter 2022 Report

Blueshift Named a CDP and Marketing Automation Leader in G2 Winter 2022 Report

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From exciting new omnichannel journey-building features to a new Blueshift Academy course and yet another Smart Guide, we at Blueshift have had a busy fall leveling up our customer data platform to ensure it's as effective and seamless as possible for our customers...

Blueshift Recognized on Deloitte’s 2021 Technology Fast 500

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For yet another year, we’re proud and excited to announce that Blueshift has been named among the fastest-growing tech companies in Deloitte’s 2021 Technology Fast 500, ranked #54 in the Bay Area and #219 nationally...
How to Adapt Your Deliverability Strategy in Response to iOS 15

How to Adapt Your Deliverability Strategy in Response to iOS 15

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Feeling like your marketing efforts are fruitless with the release of Apple's iOS 15? Blueshift is here to help. The update is here, and it has brought with it some impactful changes to push notifications, email marketing, and — more specifically — how we should measure deliverability...
Now Available on Blueshift Academy: Omnichannel Campaigns

Now Available on Blueshift Academy: Omnichannel Campaigns

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As customer expectations evolve and personalized experiences move to the center of your digital marketing strategy, creating omnichannel campaigns is becoming more and more imperative for activating and retaining customers...
New Apple iOS 15 Features: Push Notifications

Apple iOS 15 Features: Push Notifications

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Back in June, we shared a preview of Apple’s new iOS 15 privacy protection features that will affect your brand’s marketing strategy — specifically regarding your approach to email. Now, after the release of iOS 15 in late September...
September Blueshift Events and Webinar Recap

September Event and Webinar Recap

Fall has arrived in the U.S.! For many of us, that means colorful leaves, pumpkins, corn mazes, and s'mores. For those of us at Blueshift, it also means a ton of valuable marketing insights from the events and webinars we hosted, attended, or participated in over the past month...

Level Up Your Omnichannel Engagement: Next-Generation Journey Builder and New App Hub

As marketers, we all know personalized experiences are key to winning over customers. As today’s customers engage with brands on a growing number of channels, they expect those personalized interactions to take place and be connected across every touchpoint with the brand...
G2 Fall 2021 Leader

Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

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As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall...