SMS can be promotional, transactional, and informative. In fact, it should be all of the above. SMS should be leveraged as a strategic piece of your marketing strategy and thoughtfully implemented across the full customer lifecycle. With SMS, marketers can provide customers with important transactional updates such as order and shipping details, give customers exclusive SMS promotions, alert them of flash sales, remind them when they left something in their cart, and more – adding value and engaging with them, no matter where they are in their lifecycle.
Blueshift customers across industries use SMS to create personalized experiences for increased engagement, retention, re-engagement, and revenue.
Zumper makes renting an apartment as easy as booking a hotel. Its dynamic business model makes it critical to stay on top of availability, pricing, user preferences, and user-intent levels. With millions of listings, Zumper uses SMS to connect renters with its mobile app and provide necessary contact information for listings.
Russell Middleton, Zumper co-founder, explained: “Most users need us at defined points in time so we work hard to get the right apartment in front of them at the right time. SMS plays an integral part in our strategy, enabling us to immediately reach customers where they are.”
Read the full Zumper customer success story.
LendingTree makes comparison shopping for the best loan deal fast and easy. Using its rich first-party data, LendingTree powers a true cross-channel experience, leveraging orchestrated triggers across all touchpoints, including SMS. With SMS, the finance marketplace is able to remind customers about their offers, get feedback after an interaction through NPS surveys, confirm touchpoints, and more.
Read the full LendingTree customer success story.
Udacity upskills the world’s workforce through the power of knowledge. Udacity uses rich customer data to easily create and automate contextually relevant student interactions through SMS. Udacity uses SMS for important alerts to engage with students. With SMS, Udacity can immediately let students know when they’ve been matched with a mentor, remind them about important projects, send them a copy of their syllabus, alert them when they’ve been assigned a question, and more.
Read the full Udacity customer success story.
CarParts.com streamlines the way drivers get the parts they need, making it simple and convenient to shop for auto parts online. CarParts.com’s cross-channel strategy allows its marketing team to extend a seamless personalized experience across channels. With over a million SKUs, CarParts.com leverages SMS to provide customers with exclusive promotions, nudge them to continue browsing, and remind them to finalize their purchases. It also uses SMS to alert customers of price change, send post-purchase messages while customers are waiting for their order, customer milestones such as anniversaries, and more.
Read the full CarParts.com customer success story.