Cross-channel marketing eliminates disconnects by creating dynamic experiences built around a unified and real-time view of the customer. This approach integrates digital communication across email, SMS, website, paid media, direct mail, IVR, mobile push notifications, as well as offline channels, such as in-store and direct mail. A customer engagement platform powered by AI can help you identify the ideal combination of channels for each customer, as well as where to send what message and at the precise time when customers will interact.
¹PWC: Consumer Insights, June 2022
²McKinsey: Next in Personalization, Nov. 2021