Power entertainment and media marketing, and earn subscriber attention with personalized streaming content recommendations that adapt to each user with Blueshift’s media and publishing marketing solutions.
In media and publishing, attention is everything — and losing it to a competitor is permanent. Blueshift’s AI agents analyze viewing habits, content consumption patterns, and churn signals across your entire subscriber base to surface the right content, to the right audience, before engagement drops.
Drive increased viewership with highly personalized messages, recommendations, and content.
89% of marketers say AI-based content recommendations drive higher repeat purchases.
“Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Modern marketing and end-customer needs and expectations are being raised every day. Blueshift helps us to be relevant, interesting, and personalized to our end-customers.”
“Once you have all this data integrated within the CDP, there is so much functionality available in there that you don’t need engineers to go and customize something for you. So data democratization was a very important function, which I realized that’s not what we started it from. By working with the CDP that it’s very, very helpful for the marketers.”
Successful customer engagement for media and publishing brands requires detailed audience segmentation, message personalization, and connected cross-channel campaigns.
Learn how to grow user engagement with relevant content recommendations, how to select the right ones throughout the user journey, and best practices to add relevance across every interaction with your brand.
Add the power of Blueshift’s Customer AI to your martech investments and maximize ROI. We integrate across email, mobile, web, digital, customer support, and more.
Schedule a personalized product demo with a Blueshift expert.
