Power entertainment and media marketing, and earn subscriber attention with personalized streaming content recommendations that adapt to each user.

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Increase Conversions and Reduce Churn

Drive increased viewership with highly personalized messages, recommendations, and content. 

  • Keep Subscribers Engaged: Increase in-session viewing with in-app recommendations, engaging users wherever they are.
  • Convert Free Users to Paid: Use predictive segmentation to identify users most likely to convert to paid subscribers.
  • Reduce Subscription Churn: Send triggered outreach that inspires continued viewing and re-engagement based on real-time indicators of customer churn or disengagement. 


Engage with 1:1 Content Recommendations

  • Use Blueshift’s powerful and intuitive Recommendation Studio to build content recommendations for email, SMS, and web.
  • Ingest content and video catalogs, and understand customer interactions with each item.
  • Trigger personalized alerts for new content that matches a user’s preference.
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Grow Your First-Party Audience

  • Expand your list by acquiring email and SMS subscribers with captivating forms and pop-ups.
  • Convert more subscribers by merging anonymous browsing data to known customer profiles.
  • Detect exit intent and capture leads before visitors leave with forms that inspire abandoned browsers to take action.


Build Precise Audience Segments

  • Enable marketers to create targeted campaign segments, without reliance on IT resources
  • Build dynamic segments that refresh automatically as new data is introduced.
  • Segment your audience by transactional or browsing behavior across various categories.
  • Use Blueshift’s Audience Insights to discover interesting segments and gain insights into the impact of different cohorts.
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Customer Success Story

Discovery Delivers 1:1 Content Recommendations

“Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Modern marketing and end-customer needs and expectations are being raised every day. Blueshift helps us to be relevant, interesting, and personalized to our end-customers.”

Fredrik Salzedo
Fredrik Salzedo Director, Global MarTech Automations, Warner Bros. Discovery
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U.S. News & World Report Enhances Data Accessibility, Agility, and Engagement

“Once you have all this data integrated within the CDP, there is so much functionality available in there that you don’t need engineers to go and customize something for you. So data democratization was a very important function, which I realized that’s not what we started it from. By working with the CDP that it’s very, very helpful for the marketers.”

Vineet Mahajan
Vineet Mahajan Chief Technology Officer, U.S. News


Target Customers At The Right Time With the Right Messages

Successful customer engagement for media and publishing brands requires detailed audience segmentation, message personalization, and connected cross-channel campaigns. 

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Real-Time CDP

Unify and organize customer data from any source for rich customer profiles and easily accessible segments with a Customer Data Platform (CDP).
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AI Personalization

Use AI to personalize every message and recommendations for every customer, and deliver them at the right time and on the right channels.
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Cross-Channel Hub

Build connected customer experiences by integrating and automating your marketing campaigns across email, SMS, mobile app, paid marketing, and more.
Smart Guide to Recommendations: Media & Publishing

Smart Guide to

Content Recommendations: Media & Publishing

Learn how to grow user engagement with relevant content recommendations, how to select the right ones throughout the user journey, and best practices to add relevance across every interaction with your brand.

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Use The Tools You Love To Maximize Marketing ROI

Add the power of Blueshift AI to your martech investments and maximize ROI. We integrate across email, mobile, web, digital, customer support, and more. 


Expand Your AI Marketing Knowledge With Blueshift Resources

Smarter Cross-Channel Marketing Starts Here

Schedule a personalized product demo with a Blueshift expert.