Power entertainment and media marketing, and earn subscriber attention with personalized streaming content recommendations that adapt to each user with Blueshift’s media and publishing marketing solutions.

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GROW SUBSCRIBER REVENUE

Increase Conversions and Reduce Churn

Drive increased viewership with highly personalized messages, recommendations, and content. 

  • Keep Subscribers Engaged: Increase in-session viewing with in-app recommendations, engaging users wherever they are.
  • Convert Free Users to Paid: Use predictive segmentation to identify users most likely to convert to paid subscribers.
  • Reduce Subscription Churn: Send triggered outreach that inspires continued viewing and re-engagement based on real-time indicators of customer churn or disengagement. 

 

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DELIVER RELEVANT MESSAGES

Engage with 1:1 Content Recommendations

  • Use Blueshift’s powerful and intuitive Recommendation Studio to build content recommendations for email, SMS, and web.
  • Ingest content and video catalogs, and understand customer interactions with each item.
  • Trigger personalized alerts for new content that matches a user’s preference.

89% of marketers say AI-based content recommendations drive higher repeat purchases.

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DRIVE CONVERSIONS

Grow Your First-Party Audience

  • Expand your list by acquiring email and SMS subscribers with captivating forms and pop-ups.
  • Convert more subscribers by merging anonymous browsing data to known customer profiles.
  • Detect exit intent and capture leads before visitors leave with forms that inspire abandoned browsers to take action.
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ADAPTIVE AND REAL-TIME

Build Precise Audience Segments

  • Enable marketers to create targeted campaign segments, without reliance on IT resources
  • Build dynamic segments that refresh automatically as new data is introduced.
  • Segment your audience by transactional or browsing behavior across various categories.
  • Use Blueshift’s Audience Insights to discover interesting segments and gain insights into the impact of different cohorts.
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DISCOVER THE BLUESHIFT CUSTOMER ENGAGEMENT PLATFORM

Target Customers At The Right Time With the Right Messages

Successful customer engagement for media and publishing brands requires detailed audience segmentation, message personalization, and connected cross-channel campaigns. 

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Customer Data Platform

Unify and organize customer data from any source for rich customer profiles and easily accessible segments with a Customer Data Platform (CDP).
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AI-Powered Decisioning

Use AI to personalize every message and recommendations for every customer, and deliver them at the right time and on the right channels.
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Cross-Channel Delivery

Build connected customer experiences by integrating and automating your marketing campaigns across email, SMS, mobile app, paid marketing, and more.
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Smart Guide to

Content Recommendations: Media & Publishing

Learn how to grow user engagement with relevant content recommendations, how to select the right ones throughout the user journey, and best practices to add relevance across every interaction with your brand.

MEDIA & PUBLISHING MARKETING RESOURCES

Expand Your AI Marketing Knowledge With Blueshift Resources

Smarter Cross-Channel Marketing Starts Here

Schedule a personalized product demo with a Blueshift expert.