iOS 15 Updates: Mail Privacy & Proxies

iOS 15 Updates: Keep Adapting to Mail Privacy & Proxies

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We’ve had some time to marinate and let all of the recent Apple iOS 15 changes sink in. After gathering our wits, we did some testing on this privacy phenomenon that is Mail Privacy Protection. We found some interesting things, so let’s talk about it...
Winning the Streaming Wars: A Step-by-Step Marketing Guide

Winning the Streaming Wars: A Step-by-Step Marketing Guide

Breaking news: customers are waging war from the comfort of their couches. Okay, so maybe it’s not exactly war — and not exactly breaking news. For media marketers like you, the streaming wars have been going on since before the COVID-19 pandemic...
5 Essential Omnichannel Campaigns for Retail & Ecommerce

Top 5 Omnichannel Campaigns for Turning Browsers into Buyers

While physical shopping carts seem to be growing emptier as a result of the global supply chain shortage, digital shopping carts are still filling up. In fact, U.S. ecommerce sales continue to increase — with online sales hitting $204.62 billion...
5 Essential Omnichannel Campaigns for Media & Publishing

Keep Subscribers Coming Back with These Top 5 Omnichannel Campaigns

Imagine this: you’re a marketer who’s trying to sell a streaming service or social media platform to a goldfish. Sounds tricky, right? Considering the theory that’s been swirling around the past few years — that humans now have an eight-second attention span...
5 Tips for Omnichannel Marketing Strategy Success

Kick Off the New Year with 5 Tips for Omnichannel Marketing Strategy Success

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As technology advances, businesses must keep up in order to see (and be seen by) customers across all of their favorite platforms at any given time. To scratch this technologically advanced itch, smart marketers turn to marketing automation strategies like omnichannel marketing...
Scale Customer Engagement with Our Smart Guide to Growth Marketing

Scale Customer Engagement with Our Smart Guide to Growth Marketing

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We find growth marketing at the intersection between product and marketing. Growth marketers drive higher user engagement with the product they are marketing by taking the product into various marketing channels...
5 Essential Omnichannel Campaigns for Finance

5 Essential Omnichannel Campaigns for Personal Finance

When you’re making an important decision in your life, you likely turn to the people you trust the most to help give you advice or support you along your path. As a result of this established rapport, those trusted people (such as family, friends, or colleagues) become your support system over the long term...
Marketer Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

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We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies...
5 Essential Omnichannel Campaigns for eLearning Platforms

5 Essential Omnichannel Campaigns for eLearning Platforms

As online learning platforms compete against an increasing number of competitors, standing out to prospective students (and retaining existing ones) is vitally important...
CMSWire Webinar Recap: Connecting with Customers in an Ever Changing Environment

3 Key Strategies for Engaging Your Customers

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These days, marketers are overwhelmed, and for good reason. With customer expectations evolving and the market constantly shifting — such as the death of third-party cookies and the release of Apple’s iOS 15 updates — it’s becoming more and more necessary for marketers to adapt their strategies...