New Apple iOS 15 Features: Push Notifications

Apple iOS 15 Features: Push Notifications

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Back in June, we shared a preview of Apple’s new iOS 15 privacy protection features that will affect your brand’s marketing strategy — specifically regarding your approach to email. Now, after the release of iOS 15 in late September...
What the Death of Third-Party Cookies Means for Marketers

What the Death of Third-Party Cookies Means for Marketers

Let’s talk cookies — and I’m not referring to the classic chocolate chip vs. oatmeal raisin debate (although we all know which one is superior). As marketers and consumers, we’re more than familiar with third-party data...
4 Key Touchpoints to Convert Potential Loan Applicants from Consideration to Customer Using Personalization

4 Personalized Finance Marketing Touchpoints for Loan Applicants

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There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated...

3 Omnichannel Marketing Strategies that Put Customers First

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The idea of omnichannel is so simple that it can be hard for people outside of the marketing world to believe it’s a new thing. Humans have been experiencing interactions across multiple channels for at least as long as there has been mail...

Everything You Need to Know About Apple’s iOS 15 Privacy Updates

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Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices...

Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

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Didn’t have a chance to tune in to our latest webinar "Using First-Party Data in Email and Beyond" with SparkPost? We’re recapping it all here...
Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...

Engage21 Day 5: Delivering Connected, Omnichannel Customer Experiences

The final day of Engage21 was dedicated to our partners. Speakers from Criteo, Pathwire, OneSignal, and Inkit discussed the topic of building connected, omnichannel experiences that drive continuous customer engagement,...

Engage21 Day 4: Engaging Customers with Content

On day 4 of Engage21, we covered engaging customers with content in the changing world of content consumption and the evolution of customer experience. Here are the top takeaways from the discussion,...

Engage21 Day 3: Stack and Strategies for Connecting the Entire Customer Experience

On day 3 of Engage21, we covered stack and strategies for omnichannel marketing automation that connects the entire customer experience. We’ve learned from three marketing leaders how they’ve achieved success by using a CDP at the center of their technology,...