Deliver Better Customer Experiences with AI-Powered Product Recommendations

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In today's increasingly digital world, the volume of consumer choices can be overwhelming. Customers expect brands to provide personalized experiences that enhance their overall experience,...

4 Essentials for Delivering Personalized Experiences for Credit Unions

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Learn how your Credit Union can succeed at personalized marketing, and your members will confidently depend on your company for years to come.
Send the Right Message at the Right Time with Engage Time Optimization

Send the Right Message at the Right Time with Engage Time Optimization

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If you Google “best day to send marketing email” or “best time to send SMS,” chances are you’ll find a long list of articles dictating the ideal time to deploy your marketing campaigns — whether Thursday is more successful than Sunday or noon is better than 5 p.m...
SMS Engagement Rates and How To Ensure Customers Love Yours

SMS Engagement Rates and How To Ensure Customers Love Yours

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It’s no secret that people use smartphones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. In fact, SMS open rates outpace email by 78%, and 75% of consumers would like to have offers delivered to them via SMS...
Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations

Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations

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These days, consumers are particular about which brands they support and which products they buy. And with so many options available — especially in the world of social commerce — it takes more than just one email or a single ad to captivate your potential customers...

Branch and Blueshift: Enabling Seamless Cross-Channel Personalization

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With Blueshift’s data activation and Branch’s deep-linking capabilities, marketers can now deliver frictionless personalized experiences to their users across all channels...
How Real-Time Data Makes All the Difference in Cross-Channel Marketing

How Real-Time Data Makes All the Difference in Cross-Channel Marketing

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As you may have heard, cross-channel marketing is the core focus of our latest report, aptly named the Benchmark Report 2022: Cross-Channel Marketing. In light of the subject matter, we would be remiss not to take a deep-dive into the positive impact of real-time cross-channel campaigns...
5 Essentials for Ecommerce Push Notifications

5 Essentials for Optimizing Your Ecommerce Push Notifications

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Mobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new ecommerce use cases like social commerce and on-demand services...
Which Are Superior: Triggered Cross-Channel Campaigns or Single-Channel?

Which Are Superior: Triggered Cross-Channel Campaigns or Single-Channel?

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Trigger-based marketing is kind of a big deal — which is why it was the focus of Blueshift’s benchmark report last year. As opposed to batch sends, triggered campaigns allow marketers to tailor communications to customers based on real-time data...
From Product to Experience: The Importance of Brand Touchpoints

From Product to Experience: The Importance of Brand Touchpoints

The modern customer is more attracted to a brand that understands their needs, appeals to them on a personal level, and delivers high-quality experiences. Even though product and price continue to be important buying factors, in order to engage with customers, brands should also focus on delivering great experiences...
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