Is Iterable’s lack of segmentation capabilities becoming a problem? Iterable can be a bottleneck in scaling personalized campaigns because it never had a data platform at its core. As a result, Iterable customers often complain of campaigns not getting executed on time and the effort and expense of managing segmentation outside the ESP. Blueshift, recognized as the best unified CEP+CDP, is engineered with data and AI at its core for scalable cross-channel marketing and is designed to make the marketer’s role easier.

Discover why customers choose Blueshift’s customer engagement platform over Iterable:

  • Unlike Iterable, Blueshift’s platform doesn’t require you to build an external CDP. Data is fully integrated within Blueshift and accessible to marketers.
  • Iterable was primarily built as just an ESP (email service provider), not as a true cross-channel engagement platform.
  • Blueshift lets you select from 100+ product & content recommendation recipes that make 1:1 personalization a breeze.
  • Blueshift’s flexible, modular pricing scales as your business grows.
  • Leverage data and AI to automate seamless, cross-channel journeys that adapt in real-time.

Talk to a Blueshift expert today.

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Don't just take our word for it

See What the Iterable Reviews on G2 Have to Say

Jeff Ekblad

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“We chose Blueshift over other customer engagement platforms in the market because Blueshift does a great job of putting the most powerful tools under one roof. Easy access to the product catalog is critical for ecommerce players as well as – in the box recommendations, distribution of audiences, WYSIWYG builders and more. Assembling this toolset with direct access to a clean data layer is a game changer for us.”

Jeff Ekblad VP of Marketing, Sweetwater

AI RECOMMENDATIONS

Zumper Uses Blueshift AI to Match Millions of People With Their Dream Apartments

“About half a million apartments live on the site at any point and we’re expecting close to 100 million users. We use Blueshift AI to match people and apartments, and send users the right apartments at the right time through the right campaigns.”

Russell Middleton
Russell Middleton Co-Founder, Zumper
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Customer success story

CarParts.com Increased Customer Engagement 400%

“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels.”

Houman Akhavan
Houman Akhavan Chief Marketing Officer, CarParts.com
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Make Your Stack Work Harder

Use The Tools You Love To Maximize Marketing ROI

Add the power of the best Iterable alternative, Blueshift, to your MarTech investments and maximize ROI. Recognized as one of the best customer data platforms, we integrate across email, mobile, web, digital, customer support, and more.

Demo the Platform

See Why Customers Switch From Iterable to Blueshift

Take a self-guided tour or talk to us about the Blueshift customer engagement platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.