EdTech platforms sit on a goldmine of learner data — course progress, engagement patterns, drop-off points — yet most of it never reaches the marketing team in time to act. Blueshift’s AI agents close that gap, converting real-time learning signals into personalized campaigns that keep students enrolled, engaged, and coming back.
EDTECH MARKETING SOLUTIONS
Engage Students With Personalized Learning Experiences
Drive enrollment and engagement with cross-channel edtech marketing campaigns that help students achieve their goals.
Turn Learner Behavior into Enrolment Campaigns
ENRICH STUDENTS’ LIVES
Inspire Continued Learning With Highly Personalized Edtech Marketing Campaigns
Encourage students to continue learning and growing their skillsets by engaging them with highly personalized edtech marketing messages, recommendations, and content.
- Convert Free Users to Paid: Use predictive segmentation to identify learners most likely to convert.
- Reduce Course Abandonment: Engage students throughout the learning journey with personalized messages.
- Recommend the Right Courses: Use predictive recommendations to display the most relevant courses.
- Increase Course Completion: Keep students engaged with perfectly timed triggered messages based on real-time behaviors.
Measurable Results
Customer Success story
How Udacity Drives Student Enrollment and Engagement
With more than 15 million students globally, Udacity partners with Blueshift to drive student acquisition, engagement, and lifetime value. With one centralized platform for activating its rich first-party data and cross-channel orchestration, Udacity is able to deliver smoother, faster learning experiences and help students find the right program and achieve their goals sooner.
Customer Success story
How OpenClassrooms Delivers Meaningful Engagement Across Channels
OpenClassrooms uses Blueshift to deliver meaningful and informative marketing that gets students to graduation. With Blueshift, OpenClassrooms is able to integrate various marketing tools, such as Zendesk and Salesforce, to provide students with a seamless, effective learning experience. Using Live Content, OpenClassrooms is able to show users dynamic web content based on individual behaviors and attributes to drive conversion.
DISCOVER THE BLUESHIFT CUSTOMER ENGAGEMENT PLATFORM
Target Learners At the Right Time With the Right Messages
Successful student engagement requires detailed audience segmentation, message personalization, and connected cross-channel campaigns.