Deliver value across every customer interaction with our powerful and intuitive interface. Use our Smart Hub to instantly create cross-channel campaigns that adapt to each customer.

Customer integrations example using SMS confirmation codes

orchestrate engaging experiences

1:1 Customer Interactions

Create and launch deeply personalized, multi-faceted, self-optimizing customer journeys that adapt in real time.

  • Personalize messages at the moment of engagement based on a complete customer understanding.
  • Create next-level campaigns with multiple conditions, channels, steps, and more, in minutes.
  • Trigger messages based on customers’ real-time behaviors, activity levels, interests, and more.
Demonstration of scalable customer journey

Customer-centric campaigns

Scalable Customer Journeys

Craft sophisticated customer-centric campaigns across all of your marketing channels quickly and easily.

  • Create, automate, and scale personalized campaigns across every customer touchpoint.
  • Use the powerful canvas to build customer journeys that grow engagement throughout the customer lifecycle.
  • Bring campaigns to life and deliver value across every interaction with a fraction of the effort.
All channels in app hub

Cross-channel marketing

All Channels, One Hub

Design intuitive cross-channel customer experiences in one hub. Seamlessly orchestrate journeys across all touchpoints.

  • Coordinate and individualize all of your entire customer experiences with omnichannel orchestration.
  • Deliver timely, personalized interactions based on customer behaviors with triggered workflows.
  • Bring any channel, tool, or touchpoint into the customer experience with connected partner apps.
A/B test example for triggered email campaigns

Optimize Campaigns

A/B Testing and Insights

Improve the effectiveness of your email outreach by using A/B tests in Blueshift.

  • Test several templates, including different forms of personalization or entirely different content.
  • Optimize for different subject lines and increase your rate of engagement and conversion.
  • Automate winner selection on messaging triggers that have multiple templates.
AI Powered SMS marketing


Optimize Your Marketing Campaigns with AI

Enhance customer journeys and boost efficiency with campaign AI — optimize message timing, choose the most impactful channel, and more.

  • Send Time Optimization: Send messages when your customers are more likely to engage with your brand.
  • Channel Engagement Scores: Engage on the channel that will drive the most impact.
  • Automatic Winner Selection: Automatically choose the winning variation based on your key metrics.


Technology Partners

Connect All Marketing Channels

Use our Smart Hub to connect to all your favorite marketing channels to build timely interactions across email, mobile, web, digital, customer support, and more.

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Customer success story

LendingTree Increased Open Rates by 48%

“Our new journey approach has brought us closer to our customers. We have truly learned a lot about our customer segments, which at times were counter to what our perception was. Only by watching their behavior throughout the journeys in Blueshift were we really able to see that.”

Joyce Poole
Joyce Poole Sr. Director, Marketing CRM, LendingTree


Create Engaging Interactions With Cross-Channel Campaigns

Reach customers anywhere they are with super-targeted campaigns delivered at the right place and in the right moment. 

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Engage customers throughout the lifecycle with automated timely and personalized email outreach.
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Push Notifications

Inspire interactions and purchases using personalized push notifications that are timed just right.
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Maximize in-the-moment engagement with dynamic and tailored SMS messages that take customers to specific destinations.
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In-App Messages

Take advantage of every in-app interaction with dynamic, adaptive messages that drive action.
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Website Content

Make it easy for customers to find what they want by personalizing their website experiences.
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Paid Media

Maximize your ad spend and use the power of AI-powered first-party data to better engage your audience.


Expand Your Cross-Channel Marketing Knowledge

Demo the platform

See Blueshift In Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.