Today’s customers have sky-high expectations for marketing — and these expectations extend to a growing number of channels and devices. What’s more, marketers are also expected to have a greater hand in tailoring the entire customer journey. So how are marketers supposed to deliver personalized messaging across a myriad of channels, while remaining agile and responsive to each customer’s evolving needs? The answer lies in AI marketing.
In this guide, we’ll introduce you to the AI marketing basics and how it helps marketers increase efficiency and ROI.