Email Marketing and Campaign Management

Engage throughout the entire customer lifecycle with dynamic, automated email marketing and campaign management that’s relevant, timely, and fully personalized.

Send Smarter Emails Faster

Make every message relevant to every customer with dynamic content tailored with real-time insight.

  • Quickly create beautiful, on-brand emails with our template library, drag and drop email editor, or HTML with the Liquid template language.
  • Simply add adaptive content and product recommendations based on predictive affinities and user behavior.
  • State of the art deliverability insights ensures high inbox placement across major ISPs for both promotional and transactional email campaigns.

Perfectly Timed Triggered Emails

Automatically trigger lifecycle, transactional, and loyalty emails at impactful points throughout the customer journey.

  • Deliver timely messages triggered by real-time behaviors, activity level, predictive scores, and more.
  • Streamline workflows by automating engagement for every part of the lifecycle, from activation to retention.
  • Setup once and campaigns run in the background continuously self-optimizing, so you can focus on strategy not execution.

Direct Mail with Online Action

Whether you’re welcoming or reactivating customers, capture their attention with customized direct mail triggered at key engagement points.

  • Intelligently automate recurring, customized print mailers triggered by customer behaviors across channels.
  • Optimize spend by using advanced and predictive segmentation to target only high-value customers.
  • Integrate direct mail into your multi-channel strategy and create individual customer journeys that drive results.

Send Smarter Emails Faster

Make every message relevant to every customer with dynamic content tailored with real-time insight.

  • Quickly create beautiful, on-brand emails with our template library, drag and drop email editor, or HTML with the Liquid template language.
  • Simply add adaptive content and product recommendations based on predictive affinities and user behavior.
  • State of the art deliverability insights ensures high inbox placement across major ISPs for both promotional and transactional email campaigns.

Perfectly Timed Triggered Emails

Automatically trigger lifecycle, transactional, and loyalty emails at impactful points throughout the customer journey.

  • Deliver timely messages triggered by real-time behaviors, activity level, predictive scores, and more.
  • Streamline workflows by automating engagement for every part of the lifecycle, from activation to retention.
  • Setup once and campaigns run in the background continuously self-optimizing, so you can focus on strategy not execution.

Direct Mail with Online Action

Whether you’re welcoming or reactivating customers, capture their attention with customized direct mail triggered at key engagement points.

  • Intelligently automate recurring, customized print mailers triggered by customer behaviors across channels.
  • Optimize spend by using advanced and predictive segmentation to target only high-value customers.
  • Integrate direct mail into your multi-channel strategy and create individual customer journeys that drive results.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”



Russell Middleton
Co-Founder, Zumper

“One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift becomes more powerful the more data you have in it. This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous.”



Chris Kachel
Senior Director CRM, LendingTree

Make the Shift Today

Get a personalized tour and learn how you can start accelerating your growth through sophisticated multi-channel activation on the world’s first Customer Data Activation Platform (CDAP).

Explore Blueshift’s Core Capabilities

Blueshift makes it easy to leverage sophisticated technologies to dramatically improve customer engagement.

Single Customer View

Sharpen campaigns with a full multi-channel view of each known and anonymous user

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Personalized Recommendations

Create content and product recommendations tailored to each user’s preferences and activity.

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Multi-Channel Campaigns

Create dynamic, multi-step journeys across all channels in a single workflow

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Predictive Intelligence

Take the guesswork out and continuously deliver the next best action

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Advanced Segmentation

Target precise customers based on a rich set of attributes and behaviors

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Autonomous Testing and Optimization

Fine-tune every message element to maximize revenue on the fly

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Email Marketing Resources

Take your email marketing game to the next level with these intelligent guides and resources.

Blueshift’s vision is to put AI in the hands of every marketer.

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