Email marketers are turning to AI to do more with less, as they grapple with smaller teams, reduced budgets, and higher expectations. With an AI-powered platform, you get all the tools you need in one place to increase efficiency, enhance personalization, and deliver results.

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Build Rich, Dynamic Emails

Make every message relevant to every customer with dynamic content tailored with real-time insight.

  • Craft on-brand emails with our drag and drop editor, HTML, or start with a template from our library.
  • Add dynamic content and product recommendations based on predictive affinities and user behaviors.
  • Use deliverability insights to ensure high inbox placement across major ISPs for email campaigns.
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Audience Targeting

Triggered Email Campaigns

Automatically trigger lifecycle, transactional, and loyalty emails at impactful points throughout the customer journey.

  • Deliver timely messages triggered by real-time behaviors, segmentation, activity levels, predictive scores, and more.
  • Streamline workflows by automating engagement for every part of the lifecycle, from activation to retention.
  • Build once for campaigns to run continuously in the background, so you can focus on strategy.

Smarter Emails

AI-Powered Personalization

Personalize your emails to the right customers with the right message at the right time with Blueshift’s accessible AI.

  • Optimize send times with AI by analyzing past messaging activity, customer attributes, and site activity.
  • Use predictive segmentation to identify a customers’ likelihood to engage, purchase, churn, and more. 
  • Automatically choose the right content and product for each customer with predictive recommendations.
  • Generate personalized email content in the right tone and style for each customer using GenAI.
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Data-Driven Results

Optimization and Insights

Maximize email performance and identify new opportunities with real-time insights and at-a-glance reporting.

  • Optimize email creatives, subject lines, or even the full journey — using A/B testing and holdout testing.
  • Identify performance drivers by assessing impact across creative, segments, offers, touchpoints, and more.
  • Customize metrics, data visualizations, reports, and dashboards for your unique business needs.
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Connect Your Marketing Stack

Blueshift Technology Partners

Easily integrate Blueshift with the tools and systems you already use. Automatically sync all your historic and real-time data with popular email platforms like SendGrid and SparkPost.

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Customer success story

PRO Compression Turned Email into Main Growth Channel Despite iOS Updates

“We really wanted to take our email game to the next level and needed a solution that would both provide us with more visibility into our customers and prepare us for future growth.”

Fred Hernandez
Fred Hernandez Chief Marketing Officer, PRO Compression

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See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.


Create Engaging Interactions With Cross-Channel Campaigns

Reach customers anywhere they are with super-targeted campaigns delivered at the right place and in the right moment. 

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Push Notifications

Inspire interactions and purchases using personalized push notifications that are timed just right.
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Maximize in-the-moment engagement with dynamic and tailored SMS messages that take customers to specific destinations.
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In-App Messages

Take advantage of every in-app interaction with dynamic, adaptive messages that drive action.
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Website Content

Make it easy for customers to find what they want by personalizing their website experiences.
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Paid Media

Maximize your ad spend and use the power of AI-powered first-party data to better engage your audience.
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Direct Mail

Capture attention with direct mail triggered by customer behaviors across channels at key engagement points.