Combining a Robust, Intelligent Solution with Smart, Intentional Strategy
As PRO Compression set its sights on the next level of growth by making email the centerpiece of its marketing strategy, the team needed a platform that would allow them to ramp up their email efforts quickly and intelligently; grow their database; and get more sophisticated with their targeting, offers, and timing. The team knew they needed a built-in smart hub and a deep integration with Shopify to gain a deeper understanding of their customers and how they engage with their brands. They also wanted AI and predictive capabilities to drive smarter automations and targeting.
To deliver on PRO Compression’s ambitions, Alchemy Worx recommended Blueshift based on previous experience with the robust platform. Alchemy Worx knew Blueshift would not only meet today’s needs, but would also support PRO Compression as it grows and became more sophisticated with its marketing strategies.
With Alchemy Worx’s strategic guidance and the insight and execution capabilities within the Blueshift platform, the PRO Compression team transformed email into their strongest revenue-driving channel. They’ve become more targeted and sophisticated with their email campaigns, combining increased frequency with relevance to drive continued engagement.
Beyond email, the rich, actionable customer insights within Blueshift have enabled PRO Compression to improve targeting and segmentation across channels, including digital advertising and direct mail.
To scale PRO Compression’s marketing efforts, Alchemy Worx and PRO Compression relied on the following capabilities to scale impact:
- Advanced Segmentation allows the team to easily segment in a hyper-focused fashion using valuable data such as site activity, purchase history, and click data to determine customer intent.
- Journey Builder enables them to create campaigns quickly and easily introduce more sophisticated customer journeys with set rules to avoid over-messaging and conflicting messages.
- Testing & Insights allows the team to run more tests quickly and learn what resonates and converts.
- Audience Syndication enables the team to leverage their data and segmentation across digital advertising and be more focused in their targeting.