Ent Credit Union leverages Blueshift’s customer data platform (CDP) to unify data from all sources, enabling efficient cross-channel marketing and scalable personalized member engagement.
Key Results with Blueshift:
- 200+ actionable data points for each member profile
- 32% increase in member engagement
- 25+ hours saved on segmentation
- 259% increase in engagement with more informed CD Maturation campaigns
- 155 automated workflows launched