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CUSTOMER SUCCESS STORY

Ent Credit Union Achieves 32% Increase in Member Engagement with Unified, Actionable Data

“The biggest efficiency we gained is around segmentation. Previously, it would take about 25 hours of work time, usually about two calendar weeks, to identify an audience and get an approved audience back. Now, we do it in minutes.”

Ben Savage
Ben Savage Director of Digital Marketing, Ent Credit Union
ent-credit-union

Increasing Efficiency, Effectiveness, and Engagement with Actionable Data

Ent Credit Union partnered with Blueshift to unify and activate all of their rich member data. With unified member profiles and marketer-friendly tools for audience targeting and cross-channel campaign orchestration, Ent Credit Union delivers personalized digital experiences that resonate with each member, leading to a 32% increase in member engagement.