- Initiate real-time triggers over email, SMS, and phone to convert leads
- Enter prospects into different branches based on behavior
- Update customer data from the triggered workflows
INTELLIGENT CUSTOMER ENGAGEMENT
Lead Nurturing to Engage Customers and Convert Leads
Engage leads all the way from awareness to consideration and purchase, with relevant and timely content with Blueshift’s lead nurturing solutions.
LEAD NURTURING
Launch Multi-Step Nurture Workflows
DYNAMIC SEGMENTS
Identify The Audiences To Nurture
- Model lead stages using Blueshift’s transaction modeling, and automate nurture journeys
- Segment based on behavior, transactions, demographics, lead source and more
- Use predictive scoring for advanced segmentation and lead nurturing effectiveness
REPORTS & DASHBOARDS
Track and Optimize Lead Nurturing Campaigns
- Track and measure lead conversions by campaign
- Track audience performance against downstream metrics
- Run experiments and track reports in marketer-friendly dashboards
CUSTOMER SUCCESS STORY
How LendingTree Scales Lead Nurturing Between Transactions
LendingTree uses Blueshift to power lead nurturing by keeping customers engaged between loan transactions. By activating rich customer data, LendingTree builds connected journeys that make reacquisition effortless when customers return in-market.
CUSTOMER SUCCESS STORY
How GoHealth Keeps Prospects and Customers Engaged With Effective Journeys
GoHealth uses Blueshift to keep customers engaged throughout the full lifecycle using rich customer data to target the right audience and build intricate, personalized cross-channel journeys across email, SMS, call, direct mail, and more. With intelligent customer journeys. GoHealth has increased customer acquisition, improved contact rates, and boosted customer retention.
Blueshift Resources
Expand Your AI Marketing Knowledge With Blueshift Resources
DEMO THE PLATFORM
See Blueshift in Action
Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.