Email, SMS, Push Notifications: How to Market In An Always-On World

A woman receiving a push notification from ECOFITWEAR.COM reading, "Your faves available in bold, limited-edition jewel tones, just in time for Fall."

Are you reading this blog post on your smartphone? If you’re reading on a desktop, chances are high that you checked your smartphone before reading this post – or that you’ll pick up your smartphone afterwards. According to a late 2019 survey by Asurion, smartphone users in the US check their devices 96 times a day – or once every 10 minutes. 

This level of consumer engagement is great for marketers wanting to reach customers where they are, but where’s the line between overwhelming people with messages sent via their emails, chat, SMS, mobile apps, and social channels, and respecting their space? When is the best time to send SMS messages and what should be in those messages? Also, how do you protect your marketing success when mobile operating system developers continue to make updates that protect users’ privacy? 

We’ve gathered some must-consume resources to help you answer these omnichannel marketing questions and more. Customers expect brands to reach out to them on many different digital channels, but marketers have a responsibility to market smarter when your customers have invited you to communicate with them via email, apps, SMS, and more. Here are some resources to help


How to Win With First-Party Data

The demise of third-party cookies and other identifiers means marketers now have to lean on first-party data and the channels that are closest to their known customer base. View on demand, our webinar with April Mullen, director of brand and content marketing at SparkPost for a discussion about how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard-earned data. 

In this webinar, you’ll learn how to:

  • Collect and leverage your first-party data
  • Develop creative ways to reach your customers across all channels using first-party data, including email and mobile
  • Use tips learned from brands and our own research that show the power of a well-planned strategy. 


PRO Compression Turns Email Into A Growth Channel

Privacy features released with iOS 15 didn’t stop PRO Compression from scaling its thriving email marketing program. Read how PRO Compression partnered with Alchemy Worx and Blueshift to optimize email marketing, despite Apple’s privacy changes. Learn how it pivoted its customer engagement strategy, which led to a 42% increase in revenue, 64% increase in total clicks, and 36% increase in AOV. 

Don’t let privacy updates by mobile OS developers put a wrinkle in your success plans. Learn how PRO compression combined a robust, intelligent solution with a smart and intentional strategy to improve its success rates. 


Strategies For Dealing With Push Protection In Android

Brands with mobile apps that want to send push notifications to users of Android 13 will need to explicitly ask for permission to do so. Read our article about how to prepare for this change, which includes how to create a segment of Android 13+ users. We show you how to create an in-app template that invites users to enable push notifications and how to monitor campaigns. We also give an alternative plan if you don’t have in-app messaging.


When And When Not To Use SMS

As we mentioned at the beginning of this post, there’s a time and place for SMS messages. Read our article about when to send SMS, what it’s best used for, and how it helps with brand perception. We discuss what’s the best frequency for SMS messages, how to use SMS for promotions, and what kinds of messages customers like to see as SMS messages. We’ll also show you how to use real-time data and AI to tailor each customer’s messages. 

Engaging with customers via email, SMS, chat, and apps is the cornerstone of omnichannel marketing. View our resources for the latest strategies