Using AI to Capture the Holiday Shopper's Attention

Using AI Marketing to Capture the Attention of Holiday Shoppers

The holidays are a hectic time for most of us: deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each item on our shopping lists...
4 Key Touchpoints to Convert Potential Loan Applicants from Consideration to Customer Using Personalization

4 Personalized Finance Marketing Touchpoints for Loan Applicants

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There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated...

SmartHub CDP Playbook for Ecommerce Marketing: Increase Customer Engagement
 with Product Recommendations

Capturing a customer’s attention and loyalty in today’s online shopping market is no small feat. With so many ecommerce brands competing for customer engagement, marketers need tools that enable them to provide personalized product recommendations...
AI improves marketing for 98% of adopters.

4 Top Ways to Use AI to Optimize Campaigns

In the world of marketing, some trends stay and some fade away. As has been the case for many years, AI is and will continue to be a hot topic for marketers...

SmartHub CDP Playbook: Increase Customer Engagement with 1:1 Financial Experiences

As marketers, we understand how challenging it can be to make your brand stand out from the rest. Your customers have countless options when choosing financial products...

SmartHub CDP Playbook: Increasing Student Engagement with Course Recommendations

Over the course of the pandemic, education has shifted rapidly into the online learning space. Now that we’re entering a post-COVID world, that transition isn’t showing signs of stopping...
Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
e-learning alert examples

4 Essential Campaigns for E-Learning Marketing

The past year has changed the way we access content for learning and education. Our rapid move to digital has helped drive online learning forward by leaps and bounds. Folks eager to learn are moving to new channels and consuming more digital…

Conference Recap: How to Create Continuous Customer Engagement

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Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...
Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

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Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...