Scale Customer Engagement with Our Smart Guide to Growth Marketing

Scale Customer Engagement with Our Smart Guide to Growth Marketing

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We find growth marketing at the intersection between product and marketing. Growth marketers drive higher user engagement with the product they are marketing by taking the product into various marketing channels...

3 Ways CDP Tools Can Make AI Marketing Work for You

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In today’s world of constant yet ever-changing engagement, businesses that want to turn leads into conversions must keep a pulse on their target customers’ wants, needs, and habits. Implementing AI marketing with a SmartHub Customer Data Platform (CDP) like Blueshift is the easiest way to do that...

5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

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Back in May, we shared the four essential campaigns for eLearning marketing to acquire new students, boost enrollment and engagement, and help students continue to pursue their online education goals...

Blueshift’s Holiday Guide to Email Deliverability Success

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Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year...
Using AI to Capture the Holiday Shopper's Attention

Using AI Marketing to Capture the Attention of Holiday Shoppers

The holidays are a hectic time for most of us: deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each item on our shopping lists...
4 Key Touchpoints to Convert Potential Loan Applicants from Consideration to Customer Using Personalization

4 Personalized Finance Marketing Touchpoints for Loan Applicants

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There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated...

SmartHub CDP Playbook for Ecommerce Marketing: Increase Customer Engagement
 with Product Recommendations

Capturing a customer’s attention and loyalty in today’s online shopping market is no small feat. With so many ecommerce brands competing for customer engagement, marketers need tools that enable them to provide personalized product recommendations...
AI improves marketing for 98% of adopters.

4 Top Ways to Use AI to Optimize Campaigns

In the world of marketing, some trends stay and some fade away. As has been the case for many years, AI is and will continue to be a hot topic for marketers...

SmartHub CDP Playbook: Increase Customer Engagement with 1:1 Financial Experiences

As marketers, we understand how challenging it can be to make your brand stand out from the rest. Your customers have countless options when choosing financial products...

SmartHub CDP Playbook: Increasing Student Engagement with Course Recommendations

Over the course of the pandemic, education has shifted rapidly into the online learning space. Now that we’re entering a post-COVID world, that transition isn’t showing signs of stopping...

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