AI in Marketing Archives : Blueshift

4 Essential Campaigns for E-Learning Marketing

The past year has changed the way we access content for learning and education. Our rapid move to digital has helped drive online learning forward by leaps and bounds. Folks eager to learn are moving to new channels and consuming more digital…

Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...

Welcoming New Customers: How to Leverage Recommendations in Retail and Ecommerce

AI in Marketing

A fantastic way to welcome your new customers to your brand while also driving engagement and sales is through product recommendations. Here are easy ways to implement effective recommendation strategies within your omnichannel Welcome Series,...

The Smart Guide to Product Recommendations: Retail and Ecommerce Is Here

AI in Marketing, Digital Marketing Practices & Insights

In the Smart Guide to Product Recommendations: Retail and Ecommerce, you'll learn about the product recommendation themes, how to select the right ones, and best practices to add relevance across every interaction with your brand,...

Successfully Re-Engage Passive Media Users with Personalized Recommendations

AI in Marketing, Digital Marketing Practices & Insights

Check out our best practices from our Smart Guide to Recommendations: Media and Publishing for choosing the right recommendation themes to re-engage passive users who have strayed away from your brand, to deliver engaging, thoughtful recommendations,...

Discover the True ROI of AI Marketing in Our Blueshift Smart Guide

AI in Marketing

To help you understand the impact AI can have, we analyzed 3.8 billion marketing interactions across a dozen verticals. The Smart Guide to the ROI of AI presents these findings and introduces an actionable framework,...

How to Increase Engagement Throughout the Media User Experience with Recommendations

AI in Marketing

Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately,...