AI in Marketing Archives : Blueshift

How to Leverage AI for Amazing Emails

Though it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand…

3 Tips to Avoid #Personalization #Fail Part 4

This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…

How Much Marketing Is Too Much For Your Customers

AI in Marketing, Digital Marketing Practices & Insights

Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive. Saturation Customers quickly become weary of too much…

Using AI To Better Understand Your Social Media Audience

AI in Marketing

Most people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help. The…

Personalizing AI for Stronger Customer Relationships

AI in Marketing

There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential. Business owners have their eyes out for AI developments…

Why AI-enabled Marketing Isn’t As Unattainable As You Think

AI in Marketing

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses…

Do You Make These Common Personalization Mistakes?

AI in Marketing

1:1 personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric…