Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…
marketing automation use cases

How AI and Customer Data Are Poised to Revolutionize Marketing Automation

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In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
engage

3 Proven Tactics to Engage Your Most Valuable Customers

In unprecedented times, periods of economic uncertainty, or even in times when your business is changing in general, it can be difficult to decide what’s next. As you shift your marketing strategies to fit the position you’re in, it can…

3 Reasons Why 2020 Is Your Year to Adopt AI

Though the concept of AI can seem as futuristic as teleportation, the reality is that AI already plays a huge role in business today. It’s streamlined operations, helped revolutionize brick and mortar customer experiences, and changed the…

How to Leverage AI for Amazing Emails

Though it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand…

3 Tips to Avoid #Personalization #Fail Part 4

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This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…

How Much Marketing Is Too Much For Your Customers

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Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.  Saturation Customers quickly become weary of too much…

Using AI To Better Understand Your Social Media Audience

Most people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help. The…

Personalizing AI for Stronger Customer Relationships

There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential.Business owners have their eyes out for AI developments…

Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses…