Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses…

Do You Make These Common Personalization Mistakes?

1:1 personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric…

5 Ways Predictive Recommendations Can Transform Your Marketing

Increasingly, consumers are expecting completely personalized content when they’re online. While delivering 1:1 content to every user across every digital channel can seem next to impossible, bringing on predictive recommendations can transform…

3 Tips to Avoid #Personalization #Fail Part 3

1:1 personalization isn’t just a lofty goal brands are considering attempting in the next few years. It’s here now, and consumers are starting to expect it as standard for their user experience. The biggest roadblock for marketers trying…

3 Tips to Avoid #Personalization #Fail Part 2

The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when…

5 Predictions for AI in Marketing in 2019

   - This article originally appeared on Forbes. There’s no denying that artificial intelligence is rapidly moving from fiction to reality. In marketing, especially, interest in AI has intensified as marketers have realized…
ROI of AI Marketing - Artificial Intelligence helps marketers know the right channel and the right time to send messages to each individual

AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X

Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…
The ROI of AI - understand the 4 levers to create ROI from AI in Marketing. This blog post talks about WHAT to send using predictive recommendations.

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
The ROI of AI in Marketing requires understanding WHO to target and segment with the help of predictive audiences and segmentation

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%

Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…

It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?

While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…

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