How Much Marketing Is Too Much For Your Customers

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Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.  Saturation Customers quickly become weary of too much…

Using AI To Better Understand Your Social Media Audience

Most people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help. The…

Personalizing AI for Stronger Customer Relationships

There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential. Business owners have their eyes out for AI developments…

Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses…

Do You Make These Common Personalization Mistakes?

1:1 personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric…

5 Ways Predictive Recommendations Can Transform Your Marketing

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Increasingly, consumers are expecting completely personalized content when they’re online. While delivering 1:1 content to every user across every digital channel can seem next to impossible, bringing on predictive recommendations can transform…

3 Tips to Avoid #Personalization #Fail Part 3

1:1 personalization isn’t just a lofty goal brands are considering attempting in the next few years. It’s here now, and consumers are starting to expect it as standard for their user experience. The biggest roadblock for marketers trying…

3 Tips to Avoid #Personalization #Fail Part 2

The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when…
ROI of AI Marketing - Artificial Intelligence helps marketers know the right channel and the right time to send messages to each individual

5 Predictions for AI in Marketing in 2019

   - This article originally appeared on Forbes. There’s no denying that artificial intelligence is rapidly moving from fiction to reality. In marketing, especially, interest in AI has intensified as marketers have realized…
ROI of AI Marketing - Artificial Intelligence helps marketers know the right channel and the right time to send messages to each individual

AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X

Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…

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