recommendations and user engagement

How to Increase Engagement Throughout the Media User Experience with Recommendations

Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately,...

The Smart Guide to Recommendations: Media and Publishing Is Here

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The Smart Guide to Recommendations: Media and Publishing is here to teach marketers about the different content recommendation themes, how to select the right ones throughout your user journey...
Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
ai recommendations saw an 81% increase in marketing revenue

Why You Need AI-Powered Recommendations in Your Marketing

As we move forward into an increasingly digital world, the sheer volume of choices that consumers are faced with can be overwhelming. To rise above the noise companies have to provide personalized experiences,...
predictive scoring

Where to Use Predictive Scoring Throughout Your Customer Journeys

If you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics,…
e-learning alert examples

4 Essential Campaigns for E-Learning Marketing

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Back to school 2020 looked very different for students across the world, and while e-learning may not remain as widespread forever, the events of this year have pushed the online learning industry forwards by leaps and bounds. Folks eager to…
recommendation studio

Blueshift’s Recommendation Studio Adds New Derived Events and Tag-Based Recommendations

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We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized…
omnichannel marketing

Why Omnichannel Campaigns Are a Holiday Must-Have

Struggling to think of the perfect gifts for your friends and family this holiday season? While we don’t have advice on what your great aunt or second cousin third removed will want, we know exactly what you should get the marketer in your…
holiday

Using AI to Capture the Holiday Shopper’s Attention

The holidays are a hectic time for most of us — deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each loved one from our shopping…
ai marketing

How Treating Customers with AI Marketing Can Make Holiday Hiccups Less Spooky

While Halloween is always fun, it has its spooky side — some of us are scared of monsters, candy corn, too many PSLs, and, for many marketers scaling up and prepping for the holiday season is the stuff of nightmares. For marketers who want…

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