triggered

Triggered Marketing Revisited: 5 Proven Reasons Why You Need It

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Every few years the team here at Blueshift likes to take the pulse of triggered marketing. It’s at the core of what we do, we’re invested in determining the value it can bring to marketers, how it can be improved, and much more. As we rolled…
insights

Dive Deeper Into Your Multi-Channel Campaign Performance with Blueshift Insights

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For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their…
healthcare

The Ideal Healthcare MarTech Stack

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A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide…
infobip

Introducing InfoBip Support for Blueshift

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For businesses looking to improve their multi-channel marketing strategies, finding the right solution can be overwhelming — especially when sending messages across channels in multiple countries. One channel marketers can’t forgo is SMS,…
customer-centric

5 Reasons Your Marketing Needs to Be Customer-Centric

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Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing…
martech

Marketer vs. Martech: The Struggle for Success In 2020

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In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight…
first-party data

4 Ways to Make the Most Out of Your First-Party Data

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As the use of third-party data becomes less common and is even being deprecated by large players like Google, it’s important to use your own first-party data. For marketers, this can be a huge change in the way you view acquisition efforts…
marketing

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

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Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual…
unification

Data Unification and Its Impact on Marketing

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When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they…

Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change

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For some marketers, data collection and unification can be scary. Math may not be your forte, you may have no idea where to look for meaning, or you simply don’t have the right toolset to understand your data. In the past, marketers had to…