
Avoid Personalization Pitfall # 5: Ugly Personalization!
AI in MarketingIn this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…

Practical AI for Growth Marketers
AI in MarketingA.I has had a media resurgence in the recent past, thanks to the incessant coverage in every outlet and overblown hype for and against what it all means. Underneath the hyperbole there are real breakthroughs but also many challenges and practical…

Personalization Pitfall #4: Poor Historical View of the Customer
AI in MarketingIn this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…

Personalization Pitfall 3: Customer Message Overload
AI in MarketingIn this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…

Personalization Will Make or Break Holiday Season Campaigns
AI in MarketingCustomers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective -- otherwise, they are likely to purchase less frequently, or,…

Obama on Technology, AI and an Optimistic Future
AI in Marketing
"This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves."
Recent advances in computer science and AI (more specifically advances in building and running…

Personalization Pitfall #2: Old-School Linear Customer Journey
AI in MarketingMarketers rely on customer journey mapping to optimize what customers see every step of the way. But with the rise of multiple devices and the perpetually connected customer (a.k.a “perpetuals”), it is becoming harder for marketers to define…

Common Problems Faced when Scaling Personalization – Part 1
AI in MarketingIn this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…

3 Tips To Avoid #Personalization #Fail
AI in MarketingMarketing personalization holds the promise of delighting your users, and drive dramatically higher conversions. However, poorly executed personalization can sometimes lead to what can only be described as #personalization #fail. How can marketers…

The Case For Predictive Segmentation – Part 1 of 2
AI in Marketing
Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include
Lifecycle based segments: new, active, lapsed etc.
Behavioral segments based on user behavior…