
3 Tips To Avoid #Personalization #Fail
AI in MarketingMarketing personalization holds the promise of delighting your users, and drive dramatically higher conversions. However, poorly executed personalization can sometimes lead to what can only be described as #personalization #fail. How can marketers…

The Case For Predictive Segmentation – Part 1 of 2
AI in Marketing
Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include
Lifecycle based segments: new, active, lapsed etc.
Behavioral segments based on user behavior…