marketers

3 Reasons You Could Fail Your Marketing Goals in 2020

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The world we inhabit is growing more and more complex: consumer demands for personalization are growing, we communicate on more channels than ever before, and there are more martech tools popping up each day. These, among many other things,…

4 Ways to Increase ROI During Economic Uncertainty, Part 3: Using Low-Cost Channels

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This is part three of the series, 4 Ways to Increase ROI During Economic Uncertainty: Using Low-Cost Channels. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic…
tech

Marketer vs Martech: Your Tech Stack Is Broken If You Aren’t Able to Bring Strategies to Life

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Many marketers went into their jobs with the preconceived notion that it would entail flexing their creative muscles. But reality paints a completely different picture of what consumes the average marketer’s day-to-day. Wrangling tech issues,…
AI

4 Ways to Increase ROI During Economic Uncertainty, Part 2: Using AI

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This is part two of the series, 4 Ways to Increase ROI During Economic Uncertainty, Using AI. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles,…
personalization

4 Things Your Marketing Needs to Achieve True Personalization

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There are no ifs, ands, or buts about it — customers want 1:1 personalization from their favorite brands. Marketers want to provide these experiences as well because they bolster brand efforts, foster loyalty, and increase revenue all in one…
data

4 Ways to Increase ROI During Economic Uncertainty, Part 1: Using Customer Data

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Before coming to Blueshift to serve as Chief Growth Officer, I’ve seen success throughout my career during economically challenging times. In 2008 during the Great Recession and 2010 when a volcanic eruption halted air travel, I led a marketing…
triggered

How To Set Triggered Messages for Better Engagement

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Time and time again, consumers have proven that they love (and will spend more for) agile experiences. Businesses who win over the most customers and keep them purchasing over and over are often the ones who react to consumers’ demands, wants,…
marketer

Marketer vs. Martech: Your Stack is Broken if You Aren’t Marketing Like a Mind Reader

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Every time a customer interacts with a brand, be it on a website, a social media profile, over email, text message, or even via offline channels, they leave behind crumbs of information. Collectively, these crumbs can add up to individual profiles…
roi

What’s the Real ROI of Data Activation?

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Marketers need to be smart with their technology investments — martech can be extremely resource-intensive (both in budget and time) to pull off. So, it’s important to be aware of ROI when entering a buying cycle for a new platform. ROI…
loyalty

Leveraging Loyalty Programs for Greater Lifetime Value

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There’s a very good chance you’re a part of one —if not many— loyalty programs. They are a fantastic way for customers to track their purchases and earn rewards, so it’s no wonder they’re well-loved by shoppers. But, the advantage…