Marketing personalization holds the promise of delighting your users, and drive dramatically higher conversions. However, poorly executed personalization can sometimes lead to what can only be described as #personalization #fail. How can marketers…
https://blueshift.com/wp-content/uploads/2-tips-to-avoid-personalization-fail-V2.jpg6401200Vijay Chittoorhttps://blueshift.com/wp-content/uploads/blueshift-primary.svgVijay Chittoor2016-03-08 00:03:112019-11-22 10:56:183 Tips To Avoid #Personalization #Fail
Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include
Lifecycle based segments: new, active, lapsed etc.
Behavioral segments based on user behavior…
https://blueshift.com/wp-content/uploads/blueshift-primary.svg00Vijay Chittoorhttps://blueshift.com/wp-content/uploads/blueshift-primary.svgVijay Chittoor2015-04-07 18:50:342019-11-22 10:56:35The Case For Predictive Segmentation – Part 1 of 2
