It’s no secret that people use smartphones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. In fact, SMS open rates outpace email by 78%, and 75% of consumers would like to have offers delivered to them via SMS. And because many consumers have their phones with them at all times, they are likely to see your text message.
Despite a majority of customers wanting offers sent to them by SMS, 80% say their favorite brands aren’t doing it. If you’re not engaging your customers through SMS, you’re missing out on a huge opportunity, particularly since 90% of consumers who subscribe to an SMS loyalty program report finding value in it.