Lifecycle Engagement

Orchestrate 1:1 Customer Journeys

Guide customers from one stage of their journey to the next, with personalized interactions across all touchpoints

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Blueshift CDP to build audience segments

Dynamic Audiences

Segment Customers By Lifecycle Stage

Easily create and optimize sophisticated, responsive 1:1 experiences throughout the customer lifecycle.

  • Create smart, dynamic campaigns with multiple conditions, channels, and steps.
  • Design ideal experiences that trigger the right messages at the right touchpoints.
  • Optimize every step of the omnichannel experience with deeper insights.
  • Scale seamlessly with intelligent automation.
Demonstration of scalable customer journey

Journey Builder

Orchestrate Across Channels

Easily create and optimize sophisticated, responsive 1:1 experiences throughout the customer lifecycle.

  • Create smart, dynamic campaigns with multiple conditions, channels, and steps.
  • Design ideal experiences that trigger the right messages at the right touchpoints.
  • Optimize every step of the omnichannel experience with deeper insights.
  • Scale seamlessly with intelligent automation.
Customer integrations example using SMS confirmation codes

MAXIMIZE ENGAGEMENT

Personalize Every Interaction

Create and launch deeply personalized, multi-faceted, self-optimizing customer journeys that adapt in real time.

  • Personalize messages at the moment of engagement based on a complete customer understanding.
  • Bring campaigns to life and deliver value across every interaction with a fraction of the effort.
  • Trigger messages based on customers’ real-time behaviors, activity levels, interests, and more.
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Customer success story

LendingTree Orchestrates Intentional Lifecycle Journeys

“Our new journey approach has brought us closer to our customers. We have truly learned a lot about our customer segments, which at times were counter to what our perception was. Only by watching their behavior throughout the journeys in Blueshift were we really able to see that.”

Joyce Poole
Joyce Poole Sr. Director, Marketing CRM, LendingTree
View Case Study

SEAMLESS CUSTOMER JOURNEYS

Intelligent Cross-Channel Campaigns

Deliver highly personalized campaigns to connect with customers wherever they are, when it matters most.

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Email

Engage customers throughout the lifecycle with automated timely and personalized email outreach.
Explore Email Marketing
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Push Notifications

Inspire interactions and purchases using personalized push notifications that are timed just right.
Explore Mobile Push
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SMS

Maximize in-the-moment engagement with dynamic and tailored SMS messages that take customers to specific destinations.
Explore SMS Marketing
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In-App Messages

Take advantage of every in-app interaction with dynamic, adaptive messages that drive action.
Explore In-App Messages
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Website Content

Make it easy for customers to find what they want by personalizing their website experiences.
Explore Web Personalization
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Paid Media

Maximize your ad spend and use the power of AI-powered first-party data to better engage your audience.
Explore Paid Media

Demo the platform

See Blueshift In Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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