CROSS-CHANNEL MARKETING PLATFORM
Build Value For Your Members With Personalized Credit Union Marketing
As a bank or credit union marketer, your mission is to help your members — whether they’re buying a house, looking for the right credit card, or investing in their future. With 71%1 of consumers preferring to manage their bank accounts through digital channels, effective digital engagement is key. Blueshift gives you the tools you need to deliver exceptional, data-driven credit union marketing services that speak to their unique financial needs.
+32%
Increase in overall member engagement
by activating unified data
by activating unified data
4x
Increase in engagement with welcome messages with personalized recommendations
CUSTOMER SUCCESS STUDY
Suncoast Transforms Digital Member Engagement with Data-Driven Personalization
Suncoast Credit Union partnered with Blueshift to transform their digital member engagement through data-driven personalization and automation. By delivering personalized experiences guided by real-time member behavior, Suncoast has been able to improve member experiences and reduce campaign workload, including a 4x increase in engagement with their onboarding message.
Campaigns Built with AI that Acts on Complete Data
Banks and credit unions hold some of the richest member data in any industry — yet most of it sits unused across disconnected systems. Blueshift’s AI agents connect the dots across account activity, lifecycle stage, and engagement history to help you reach the right member with the right message before a competitor does.
CUSTOMER CASE STUDY
Ent Credit Union Increases Member Engagement and Gains Efficiency
Ent Credit Union leverages Blueshift’s customer data platform (CDP) to unify data from all sources, enabling efficient cross-channel credit union marketing and scalable personalized member engagement.
Key Results with Blueshift:
- 200+ actionable data points for each member profile
- 32% increase in member engagement
- 25+ hours saved on segmentation
- 259% increase in engagement with more informed CD Maturation campaigns
- 155 automated workflows launched
BUILD LIFELONG MEMBER RELATIONSHIPS
Banks and Credit Unions Win Big with Blueshift
Seamlessly unify data from all sources and make it readily actionable across all channels.
Actionable Real-Time Member Profiles
- Collect, unify, and activate valuable data for hyper-targeted audience segmentation and personalization
- Maintain continuously updated, comprehensive member profiles in real-time
- Deliver meaningful and impactful member experiences across a variety of marketing channels using actionable data
- Optimize efficiency by centralizing all customer data in one platform
Precise, Auto-Updated, Ready-to-Use Audience Segments in Minutes
- Easily create precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes — no SQL expertise needed
- Create and launch sophisticated cross-channel journeys that trigger off key events, such as changes in credit score
- Continuously update segments in real-time and adapt to customer data without impacting storage or speed
Create Intentional Member Experiences Powered by Real-Time Data
- Design ideal member experiences that trigger the right messages at the right touchpoints
- Optimize efficiency with automated workflows, dynamic content, shared assets, and more
- Trigger messages based on members’ real-time behaviors, activity levels, interests, and more
- Scale seamlessly with intelligent automation
Deliver Convenient, Personalized Banking Experiences
- Recommend the right products for each member to build trust and confidence in your brand
- Improve the member experience with seamless cross-channel engagement, including online and offline channels
- Automatically tailor content and product recommendations according to each member’s distinct preferences and affinities
SECURITY AND COMPLIANCE
Our Commitment to Data Security and Compliance
Innovation thrives in a secure environment. Blueshift takes pride in keeping your data secure, adhering to the highest compliance standards. Simplify compliance with Fair Lending Laws and other stringent regulations by enabling easy blacklisting of specific attributes from targeting, and more.
DEMO THE PLATFORM
See Blueshift in Action
Get started for free now or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.