Branch and Blueshift: Enabling Seamless Cross-Channel Personalization

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With Blueshift’s data activation and Branch’s deep-linking capabilities, marketers can now deliver frictionless personalized experiences to their users across all channels...
Blueshift Partners with OSG Analytics to Enhance Customer Data Insights

Blueshift Partners with OSG Analytics to Enhance Customer Data Insights

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We have an exciting announcement to make: Blueshift has partnered with OSG Analytics — a customer-centric global technology and analytics provider — to enable brands to combine cutting-edge customer journey analytics and industry-leading customer journey orchestration, powered by unified omnichannel customer data...
Marketer Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

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We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies...
5 Omnichannel Marketing Trends to Follow in 2022

5 Omnichannel Marketing Trends in 2022

As online consumer behavior rapidly shifts, ecommerce marketing also undergoes major changes. With the ever-declining attention span of consumers, brands must think of ways to stand out in just a snap...
CMSWire Webinar Recap: Connecting with Customers in an Ever Changing Environment

3 Key Strategies for Engaging Your Customers

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These days, marketers are overwhelmed, and for good reason. With customer expectations evolving and the market constantly shifting — such as the death of third-party cookies and the release of Apple’s iOS 15 updates — it’s becoming more and more necessary for marketers to adapt their strategies...
Personal Finance Case Study: LendingTree Grows Customer Engagement

Personal Finance Case Study: LendingTree Grows Customer Engagement

There’s a reason why personal finance is called just that — because, well, it’s personal. Especially as customers take big steps such as applying for a loan, they want to be sure that they can really trust the companies supporting them through the process...
Udacity Increases Engagement with Personalization

eLearning Case Study: Udacity Increases Engagement with Personalization

With online learning on the rise, eLearning platforms are taking advantage of these opportunities for increased engagement while adapting to meet the ever-changing needs and expectations of their students...

3 Omnichannel Marketing Strategies that Put Customers First

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The idea of omnichannel is so simple that it can be hard for people outside of the marketing world to believe it’s a new thing. Humans have been experiencing interactions across multiple channels for at least as long as there has been mail...

What We Learned From Blueshift’s First Customer Advisory Board Meeting

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“Obsess Over Customer Success” is one of Blueshift’s core values. We succeed when our customers succeed. To better serve our growing customer base and help elevate their customer engagement we need to...

Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake

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With the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data,...