Customers + Partners Archives

Branch and Blueshift: Enabling Seamless Cross-Channel Personalization

With Blueshift’s data activation and Branch’s deep-linking capabilities, marketers can now deliver frictionless personalized experiences to their users across all channels...

Blueshift Partners with OSG Analytics to Enhance Customer Data Insights

Customers + Partners, Newsworthy

We have an exciting announcement to make: Blueshift has partnered with OSG Analytics — a customer-centric global technology and analytics provider — to enable brands to combine cutting-edge customer journey analytics and industry-leading customer journey orchestration, powered by unified omnichannel customer data...

Q&A with Cat Covert: What Makes Blueshift a Marketer’s Go-To?

CDP, Customer Experience, Customers + Partners

We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies...

5 Omnichannel Marketing Trends to Follow in 2022

5 Omnichannel Marketing Trends in 2022

Customers + Partners

As online consumer behavior rapidly shifts, ecommerce marketing also undergoes major changes. With the ever-declining attention span of consumers, brands must think of ways to stand out in just a snap...

CMSWire Webinar Recap: Connecting with Customers in an Ever Changing Environment

3 Key Strategies for Engaging Your Customers

Customer Experience, Customers + Partners

These days, marketers are overwhelmed, and for good reason. With customer expectations evolving and the market constantly shifting — such as the death of third-party cookies and the release of Apple’s iOS 15 updates — it’s becoming more and more necessary for marketers to adapt their strategies...

Personal Finance Case Study: LendingTree Grows Customer Engagement

Customers + Partners

There’s a reason why personal finance is called just that — because, well, it’s personal. Especially as customers take big steps such as applying for a loan, they want to be sure that they can really trust the companies supporting them through the process...