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Blueshift Earns New AWS Advertising and Marketing Technology Competency

Jason Shugars

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I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built on AWS’s world-class infrastructure. 

Achieving the AWS Advertising and Marketing Technology Competency differentiates Blueshift in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success. To earn this competency, we underwent a rigorous assessment process that evaluated our ability to:

  • Deliver personalized customer experiences across all channels
  • Leverage data and analytics to drive marketing effectiveness
  • Manage and optimize marketing campaigns at scale
  • Integrate with AWS cloud services

What Does This Mean For Our Customers?

Customers across all industries, including retail and e-commerce, personal finance, media and publishing, and e-learning, benefit from Blueshift powered by AWS to:

  • Automate personalized campaigns quickly and easily across channels, including emails, SMS, paid media, and more.
  • Unify and activate customer data with a real-time Customer Data Platform (CDP)
  • Build on a foundation of customer, campaign, and content AI

What's Next For Blueshift?

We’re committed to constant innovation and we’re always exploring how partnerships can help our customers succeed. We’re excited to continue developing new solutions alongside AWS to help our customers deliver even more personalized and effective marketing. See the press release to learn more.