Engage 2022: 4 Sessions to Drive Your Intelligent Customer Connections

The Golden Gate Bridge with the text "Blueshift Engage, August 31, San Francisco"

[Update] Engage 2022 in San Francisco and London have now passed but you can view sessions now on demand. Go to our on-demand page to access the sessions, as well as to download slides. 

We’re putting the finishing touches to Blueshift Engage 2022, our premier event for B2C marketers who want to drive better customer engagement with highly personalized cross-channel campaigns. We’d love for you to join us, either in San Francisco on Aug. 31, or London on Sept. 20.

We’re particularly excited to bring this event back in person this year because our theme for 2022 is Intelligent Customer Connections.

It’s been a crazy couple of years for digital marketers, who are working hard to keep customers engaged through some tumultuous events. Innovative marketers are designing cross-channel customer journeys that are hyper personalized using up-to-the-minute customer data powered by AI. In fact, companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts, according to McKinsey’s 2021 Next in Personalization report.

That’s why we’ve designed a day of inspiring sessions, roundtables, and fireside chats that will dig into the who, what, where, and when of intelligent customer engagement at scale. Don’t miss this opportunity to hear speakers from leading brands, such as Mike Clem, chief growth officer at Sweetwater, the No.1 online retailer of music instruments and pro audio gear in the US, and other leaders about how they build engaging customer journeys.

Here are just four of the many sessions we have planned for Engage 2022 in San Francisco:

Cross-Channel First

1. The Growing Importance of a Cross-Channel Approach

Ensuring customers see your brand in many places isn’t enough. They need to see a consistent message: they want their interactions with you to smoothly carry through from one channel to the next. For marketers, this means you need to know what channels your customers are on and where they might be in the future. This session discusses how to take a cross-channel first approach and the results you can expect.

Omnichannel Buzz

2. Your Customers Are Omnichannel; You Should Be Too

Staying at the forefront of customers’ minds is becoming a lot more challenging when you’re competing for their attention – not only against your competitors but also from all the digital channels your customers may visit in one day. So bring your messages to where customers are: on email, mobile app, SMS, social media, your website, and more. This session delves into how an omnichannel-first approach can lead to increased customer engagement and conversions, greater mindshare, reduced churn, and ultimately greater lifetime value.

Hyper Personalization

3. The Secret to Supercharging Your Recommendations

Join our product leaders, who will take you under the hood of our recent and upcoming innovations. We’ll demonstrate how marketers can build a richer view of the customer using Blueshift integrations with Snowflake, Salesforce, and the AWS marketplace, as well as how to drive more frequent customer engagement with highly personalized recommendations powered by AI. We’ll also dive into updates to our journey builder, Creative Studio, and A/B testing features.

Intimate Roundtables

4. The Future of Customer-Centric Journeys, Customer Trust, and First-Party Data

One of our favorite sessions at Engage is the intimate roundtables, where you can network with your peers and our executives. Find your tribe and discuss key trends driving intelligent customer engagement, such as how to build meaningful customer-centric journeys; how to maximize campaign measurement and insights; and how to use data to build customer trust. 

Marketing is challenging enough in this climate. Blueshift Engage is the perfect opportunity to share insights and learnings with your peers. Join us for Engage in San Francisco’s newest event location: Bespoke inside the Westfield San Francisco Centre for a day of inspiring conversations. Can’t join us in San Francisco? Sign up to join us in London on Sept. 20. 

Watch the sessions on-demand now.