Like many organizations navigating digital transformation, Credit Unions are facing challenges to their core business with a range of new competitors in the space; FinTechs, challenger banks, startups, and other companies that didn’t exist five years ago are now competing for member services. Fortunately, Credit Unions can build from a solid foundation and meet these challenges by using their experience delivering exceptional member services and the recent advances in intelligent, cross-channel marketing tools.
Today it’s easier than ever for Credit Unions to preserve their stellar reputation for member experience and personalized service while scaling marketing efforts across channels like email, SMS, in-app, advertising, and more. With personalization, Credit Unions can connect members to relevant products based on their individual interests, stated preferences, inferred affinities, and previous browsing behaviors, in a range of channels and journeys.
Blueshift does the heavy lifting by helping Credit Union marketing teams easily organize customer data into powerful member profiles, find smart segments and opportunities using AI-based insights, and then seamlessly execute customer journeys across any channel – all without hiring a team of engineers and marketers to make it all possible. Personalizing content, message type, and brand look and feel while maintaining a seamless brand experience has never been easier.
Below we outline four ways to grow engagement and deliver the modern, personal experience members expect.