To see continued marketing success, scale-up triggered messaging.
benchmark Report 2020
Discover the massive impact triggers have on the metrics that matter most to data-driven marketers.
We analyzed over 14.9 billion messages to understand how multi-channel triggers and AI influence core engagement metrics.
Triggers Improve Conversions and Campaign Effectiveness
Email Triggers are 497% More Effective than Batch Emails
Multi-Channel Triggers are 283% More Effective
Predictive Recommendations are 116% More Effective