It’s hard to predict how successful this year’s Black Friday will be. In the before (pandemic) times, retailers could count on Black Friday and Cyber Monday driving the biggest revenue of the year, but with Americans grappling with high inflation, an ongoing supply chain issue, and global political upheaval, nobody knows what will happen this year. And although Prime Day 2022 in July was Amazon’s biggest yet, consumers filled up their carts with discounted grocery items, like Frito Lays, over higher-ticket consumer electronics, reports eMarketer.
There are some bright spots though. The supply chain issue may be easing with more workers now available in key areas to move goods along. Meanwhile, key manufacturers such as Mattel, moved manufacturing facilities closer to consumers.