Learn how to deliver the relevant omnichannel shopping experiences your customers crave. In this Smart Guide, we’ll explore the different product recommendation themes, how to select the right ones throughout your customer journey, and best practices to drive revenue and loyalty through product recommendations.

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PRODUCT RECOMMENDATIONS

Driving Sales and Loyalty

Consumers need retailers to make shopping experiences simple, enjoyable, and fast. To win brand loyalty today retailers have to continuously present customers with products they actually want and help them discover new products they didn’t even know they needed.

That’s how Amazon has leapfrogged the competition and remained in a league of its own — by curating the shopping experience to customers’ preferences, buying habits, and real-time intentions with a sophisticated use of product recommendations.

Fortunately, with advances in recommender systems, all marketers can create delightful, frictionless omnichannel shopping experiences.

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ELEVATING THE SHOPPING EXPERIENCE

With 1:1 recommendations

Whether you’re trying to turn browsers into buyers, increase order value, or drive repeat purchases to grow lifetime value, success hinges on presenting personally-relevant product suggestions throughout the customer journey.

Luckily today we have AI-powered recommender systems to assist with surfacing relevant product recommendations that guide and inspire throughout the path-to-purchase. These systems do the heavy lifting in mining and analyzing customer and product-level data to dynamically personalize product suggestions for each customer based on browsing and purchase behaviors as well as stated and inferred preferences.

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Customer Success Story

CarParts.com Increased Customer Engagement 400%

“Blueshift took our marketing to the next level. We’re able to get to a level of personalization we’ve never seen before. Their powerful, yet easy-to-use recommendation engine allows us to personalize every aspect of our campaigns.”

Marc Hil Macalua
Marc Hil Macalua VP, Growth & Digital Marketing, CarParts.com

personalized shopping experiences

Drive Revenue and Loyalty with 1:1 Recommendations

Download our Smart Guide to learn how.

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