Consumers need retailers to make shopping experiences simple, enjoyable, and fast. To win brand loyalty today retailers have to continuously present customers with products they actually want and help them discover new products they didn’t even know they needed.
That’s how Amazon has leapfrogged the competition and remained in a league of its own — by curating the shopping experience to customers’ preferences, buying habits, and real-time intentions with a sophisticated use of product recommendations.
Fortunately, with advances in recommender systems, all marketers can create delightful, frictionless omnichannel shopping experiences.
