Cross-channel marketing eliminates disconnects between channels by creating dynamic experiences built around a unified view of the customer. What kind of results can you expect from adopting a cross-channel approach? Download our full benchmark report to find out.
We analyzed 10 billion messages sent by Blueshift customers to understand the variances in core engagement metrics, including open and click-through rates, between batch sends, triggered campaigns, cross-channel campaigns, 1:1 recommendations, and engage time optimization.
This dataset represents multiple industry verticals including Retail & Ecommerce, Media & Publishing, eLearning, Personal Finance, and more.
After looking at how click-through rate varies among campaigns — including batch sends, triggered campaigns, cross-channel campaigns, and more — we found that dynamic, personalized campaigns across the most relevant channels resulted in higher click-through rates than generic campaigns.
Meeting the needs of your customers should be at the top of your priority list as a marketer. That means taking a customer-centric stance — rather than being channel-centric — is crucial to acquire, engage, and retain customers.