Cross-channel marketing eliminates disconnects between channels by creating dynamic experiences built around a unified view of the customer. What kind of results can you expect from adopting a cross-channel approach? Download our full benchmark report to find out.

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Check out key takeaways from the Benchmark Report by downloading this exclusive infographic.
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Press Kit

Share Blueshift stats and highlights with your colleagues on social media and more using our downloadable press kit.
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10 Billion Messages Analyzed

We analyzed 10 billion messages sent by Blueshift customers to understand the variances in core engagement metrics, including open and click-through rates, between batch sends, triggered campaigns, cross-channel campaigns, 1:1 recommendations, and engage time optimization.

This dataset represents multiple industry verticals including Retail & Ecommerce, Media & Publishing, eLearning, Personal Finance, and more.

Key Findings

Click-Through Rates

After looking at how click-through rate varies among campaigns — including batch sends, triggered campaigns, cross-channel campaigns, and more — we found that dynamic, personalized campaigns across the most relevant channels resulted in higher click-through rates than generic campaigns.

Graph of click through rates

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Start Creating Your Cross-Channel Strategy

Meeting the needs of your customers should be at the top of your priority list as a marketer. That means taking a customer-centric stance — rather than being channel-centric — is crucial to acquire, engage, and retain customers.