Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations
DOWNLOAD OUR BENCHMARK REPORT 2022: CROSS-CHANNEL MARKETING
Discover key findings from our analysis of Blueshift customer data by downloading our Benchmark Report 2022: Cross-Channel Marketing.
These days, consumers are particular about which brands they support and which products they buy. And with so many options available — especially in the world of social commerce — it takes more than just one email or a single ad to captivate your potential customers. As countless brands attempt to woo consumers across various channels and platforms, the need for personalized recommendations is apparent.
To get a deeper understanding of why 1:1 recommendations are so crucial for customer engagement, we analyzed 10 billion messages sent by Blueshift customers in 2021. By sharing these key findings in our Benchmark Report 2022: Cross-Channel Marketing, we hope that marketers like you will see the value of personalized triggered campaigns as a part of your marketing strategy.
We’ve already determined that triggered cross-channel campaigns are more effective than triggered single-channel campaigns, so now let’s take a closer look at how personalized triggered campaigns with 1:1 recommendations can help your brand stay relevant and connect more deeply with customers across the channels that matter to them.
DEFINING THE CONCEPT
What Are Cross-Channel Experiences?
Before we get into the specific data points we discovered about personalized triggered campaigns vs. non-personalized triggered campaigns, we’ll define what sets cross-channel experiences apart from a traditional channel-centric approach.
Cross-channel experiences:
- Are connected, customer data-driven experiences across 2+ channels
- Respond to customer behaviors in real time
- Optimize the next best action (content, channel, message timing)
With these factors in mind, let’s take a look at how open rates and click-through rates vary between personalized triggered campaigns vs. non-personalized triggered campaigns.
DIVING INTO THE DATA
Personalization Drives Relevance & Impact
Personalized, AI-powered recommendations add relevance across every interaction with your brand to increase customer engagement along each stage of their individual journeys. Triggered campaigns with personalized recommendations resulted in a 50% higher open rate and a 58% higher click-through rate than triggered campaigns without personalized recommendations. Plus, personal finance companies averaged a 66% higher click-through rate using campaigns with personalized recommendations.
Higher Open Rate
Higher Click-Through Rate
MAKING THE SHIFT
Use 1:1 Recommendations to Keep Customers Engaged
Creating cross-channel experiences may sound complicated, but getting started is easier than you may expect when you have the right technology platform to back you up — one that connects all your channels within a single journey builder and enables you to create, automate, and scale sophisticated campaigns and journeys that are powered by a unified view of your customer data. Learn more by downloading the Benchmark Report 2022: Cross-Channel Marketing now.
Learn how 1:1 recommendations can boost your cross-channel campaigns by contacting Blueshift and scheduling a demo of our platform’s marketing capabilities today!
GET THE FULL BENCHMARK REPORT
Download our 2022 Benchmark Report to see the results Blueshift customers are already achieving.
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