Blueshift Logo
  • Product  
    •  PLATFORM
      • What is a SmartHub CDP?
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    •  SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    •  SUPPORT
      • Technology Integrations
      • Product Updates
      • Documentation
      • Pricing
  • Customers
  • Resources  
    •   Smart Guides
    •   Videos
    •   Case Studies
    •   Reports
    •   Events
    •   Academy
    •   Community
    •   Blog
  • Company  
    •   About Blueshift
    •   News & Awards
    •   Careers
  • Contact Us
  • LOGIN
  • Search
  • Menu Menu
  • Product
    •  PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    •  SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    •  SUPPORT
      • Technology Integrations
      • Product Updates
      • Documentation
      • Community
      • Pricing
  • Customers
  • Resources
    •   Smart Guides
    •   Case Studies
    •   Videos
    •   Reports
    •   Events
    •   Blog
    •   Academy
  • Company
    •   About Blueshift
    •   News & Awards
    •   Careers
  • LOGIN
  • Contact Us

Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations

Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations

DOWNLOAD OUR BENCHMARK REPORT 2022: CROSS-CHANNEL MARKETING
Discover key findings from our analysis of Blueshift customer data by downloading our Benchmark Report 2022: Cross-Channel Marketing.

DOWNLOAD NOW

These days, consumers are particular about which brands they support and which products they buy. And with so many options available — especially in the world of social commerce — it takes more than just one email or a single ad to captivate your potential customers. As countless brands attempt to woo consumers across various channels and platforms, the need for personalized recommendations is apparent.

To get a deeper understanding of why 1:1 recommendations are so crucial for customer engagement, we analyzed 10 billion messages sent by Blueshift customers in 2021. By sharing these key findings in our Benchmark Report 2022: Cross-Channel Marketing, we hope that marketers like you will see the value of personalized triggered campaigns as a part of your marketing strategy.

We’ve already determined that triggered cross-channel campaigns are more effective than triggered single-channel campaigns, so now let’s take a closer look at how personalized triggered campaigns with 1:1 recommendations can help your brand stay relevant and connect more deeply with customers across the channels that matter to them.

DEFINING THE CONCEPT

What Are Cross-Channel Experiences?

Before we get into the specific data points we discovered about personalized triggered campaigns vs. non-personalized triggered campaigns, we’ll define what sets cross-channel experiences apart from a traditional channel-centric approach.

Cross-channel experiences:

  • Are connected, customer data-driven experiences across 2+ channels
  • Respond to customer behaviors in real time
  • Optimize the next best action (content, channel, message timing)

With these factors in mind, let’s take a look at how open rates and click-through rates vary between personalized triggered campaigns vs. non-personalized triggered campaigns.

DIVING INTO THE DATA

Personalization Drives Relevance & Impact

Personalized, AI-powered recommendations add relevance across every interaction with your brand to increase customer engagement along each stage of their individual journeys. Triggered campaigns with personalized recommendations resulted in a 50% higher open rate and a 58% higher click-through rate than triggered campaigns without personalized recommendations. Plus, personal finance companies averaged a 66% higher click-through rate using campaigns with personalized recommendations.

+50%

Higher Open Rate

+58%

Higher Click-Through Rate

MAKING THE SHIFT

Use 1:1 Recommendations to Keep Customers Engaged

Creating cross-channel experiences may sound complicated, but getting started is easier than you may expect when you have the right technology platform to back you up — one that connects all your channels within a single journey builder and enables you to create, automate, and scale sophisticated campaigns and journeys that are powered by a unified view of your customer data. Learn more by downloading the Benchmark Report 2022: Cross-Channel Marketing now.

Learn how 1:1 recommendations can boost your cross-channel campaigns by contacting Blueshift and scheduling a demo of our platform’s marketing capabilities today!

GET THE FULL BENCHMARK REPORT
Download our 2022 Benchmark Report to see the results Blueshift customers are already achieving.

DOWNLOAD NOW

APRIL 1, 2022 / BY MEREDITH ROSS

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail

Recent Articles

  • See Blueshift in Action with Our New, Free Self-Guided Product DemoMay 11, 2022 - 6:00 am
  • Send the Right Message at the Right Time with Engage Time Optimization Send the Right Message at the Right Time with Engage Time OptimizationApril 8, 2022 - 6:00 am
  • SMS Engagement Rates and How To Ensure Customers Love Yours SMS Engagement Rates and How To Ensure Customers Love YoursApril 6, 2022 - 6:00 am
  • MarTech Q&A with David Raab, Founder, CDP Institute and Josh Francia, Chief Growth Officer, BlueshiftApril 5, 2022 - 8:50 am
  • Make Your Cross-Channel Campaigns More Personal with 1:1 Recommendations Make Your Cross-Channel Campaigns More Personal with 1:1 RecommendationsApril 1, 2022 - 6:00 am
  • Blueshift Named a CDP and Marketing Automation Leader in G2 Spring 2022 Report Blueshift Named a CDP and Marketing Automation Leader in G2 Spring 2022 ReportMarch 30, 2022 - 6:00 am

Headquarters

433 California St, Suite 600,
San Francisco, CA 94104

Global Offices

Charlotte, NC
Pune, India
London, UK
Singapore

hello@blueshift.com

Company

  • About Blueshift
  • Customers
  • Careers
  • News and Awards
  • Agency Partners
  • Contact Us

Platform

  • SmartHub CDP
  • Single Customer View
  • Audience Segmentation
  • Predictive Intelligence
  • 1:1 Personalization
  • Omnichannel Orchestration
  • Technology Integrations

Solutions

  • Email Automation
  • Mobile Marketing
  • Website Personalization
  • Audience Targeting
  • Contextual Chat

Resources

  • Smart Guides
  • Case Studies
  • Blueshift Academy
  • Product Updates
  • Documentation
  • Developer Portal
  • RFP Guide

© 2022 COPYRIGHT BLUESHIFT LABS, INC. |  PRIVACY POLICY   |   WEBSITE TERMS OF USE   |   ANTI-SPAM POLICY    |   MODERN SLAVERY STATEMENT

Scroll to top