These days, consumers are particular about which brands they support and which products they buy. And with so many options available — especially in the world of social commerce — it takes more than just one email or a single ad to captivate your potential customers. As countless brands attempt to woo consumers across various channels and platforms, the need for personalized recommendations is apparent.
To get a deeper understanding of why 1:1 recommendations are so crucial for customer engagement, we analyzed 10 billion messages sent by Blueshift customers in 2021. By sharing these key findings in our Benchmark Report 2022: Cross-Channel Marketing, we hope that marketers like you will see the value of personalized triggered campaigns as a part of your marketing strategy.
We’ve already determined that triggered cross-channel campaigns are more effective than triggered single-channel campaigns, so now let’s take a closer look at how personalized triggered campaigns with 1:1 recommendations can help your brand stay relevant and connect more deeply with customers across the channels that matter to them.
