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Infographic: Gen Z and Millennials Light Up Holiday Shopping Season

Tiffany Hardy

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Gen Z and Millennials marketing

It’s beginning to feel a lot like the peak holiday shopping season. Gen Z and Millennials will be shopping for family, friends (and for themselves). Check out our infographic to understand how they like to shop and what inspires them to connect with brands. 

Download the PDF version and share with your team.

Peak Season Shopping Stats - Gen Z vs. Millennials: Same or Different?
Gen Z and Millennial shoppers will be your biggest revenue sources this season, according to recent research.
Marketing to each generation needs to be completely different. Gen Z and Millennial shoppers have different needs and are motivated by different things. Here's what you need to know about Gen Z and Millennials, and how to market to each of these generations this peak shopping season and beyond.
Gen Z and Millennials demographic data
47% of 16-20 year-olds and 43% of 21-24 year-olds prefer to shop in-store. 60% of millennials prefer to shop online.
How Gen Z and Millennials are influenced by social media, search engines, TV ads, and other channels
Data on Millennial and Genz shopping habits
Top 3 learning for Gen Z and Millennial shoppers.
Do less of: sending generic messaging to all your customers. Do more of: creating and engaging with highly personalized campaigns, messages, and content using rich customer segmentation data created in real time.
Do less of: sending impersonal messages to your customers. Do more of: learning and understanding the subtle nuances of the two generations, and also the differences within their generational cohorts using rich, AI-fueled customer data. With that rich data, you can build hyper-personalized customer journeys to the right audience segments.
Do less of: creating inconsistent and disjointed customer experiences across channels and touchpoints. Do more of: listening an learning from the nuances of your audience using first-party data and other inputs so that you can market to these customers using the best channels at the best time - and send them the most appropriate messages, content, and recommendations on the channels they want to hear from you. The result is automated and connected cross-channel customer journeys.
Gen Z and Millennials Marketing Starts with AI

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SOURCES
¹PWC Holiday Outlook 2022
²StudentBeans: How To Market to Gen Z Students This Black Friday. August 2022
³Statista: 2021 Population Distribution In The US
⁴Insider Intelligence: Generational Cohorts 2022
⁵GWI: Gen Z Retail Trends. March 2022
⁶GWI: Generation Z Report, 2022
⁷GWI: Millennials Report, 2022
⁸Insider Intelligence BNPL User Penetration, 2018-2025