Infographic: Gen Z and Millennials Light Up Holiday Shopping Season

Gen Z and Millennials marketing

It’s beginning to feel a lot like the peak holiday shopping season. Gen Z and Millennials will be shopping for family, friends (and for themselves). Check out our infographic to understand how they like to shop and what inspires them to connect with brands. 

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Peak Season Shopping Stats - Gen Z vs. Millennials: Same or Different?
Gen Z and Millennial shoppers will be your biggest revenue sources this season, according to recent research.
Marketing to each generation needs to be completely different. Gen Z and Millennial shoppers have different needs and are motivated by different things. Here's what you need to know about Gen Z and Millennials, and how to market to each of these generations this peak shopping season and beyond.
Gen Z and Millennials demographic data
47% of 16-20 year-olds and 43% of 21-24 year-olds prefer to shop in-store. 60% of millennials prefer to shop online.
How Gen Z and Millennials are influenced by social media, search engines, TV ads, and other channels
Data on Millennial and Genz shopping habits
Top 3 learning for Gen Z and Millennial shoppers.
Do less of: sending generic messaging to all your customers. Do more of: creating and engaging with highly personalized campaigns, messages, and content using rich customer segmentation data created in real time.
Do less of: sending impersonal messages to your customers. Do more of: learning and understanding the subtle nuances of the two generations, and also the differences within their generational cohorts using rich, AI-fueled customer data. With that rich data, you can build hyper-personalized customer journeys to the right audience segments.
Do less of: creating inconsistent and disjointed customer experiences across channels and touchpoints. Do more of: listening an learning from the nuances of your audience using first-party data and other inputs so that you can market to these customers using the best channels at the best time - and send them the most appropriate messages, content, and recommendations on the channels they want to hear from you. The result is automated and connected cross-channel customer journeys.
Gen Z and Millennials Marketing Starts with AI

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¹PWC Holiday Outlook 2022
²StudentBeans: How To Market to Gen Z Students This Black Friday. August 2022
³Statista: 2021 Population Distribution In The US
⁴Insider Intelligence: Generational Cohorts 2022
⁵GWI: Gen Z Retail Trends. March 2022
⁶GWI: Generation Z Report, 2022
⁷GWI: Millennials Report, 2022
⁸Insider Intelligence BNPL User Penetration, 2018-2025