predictive scoring

Where to Use Predictive Scoring Throughout Your Customer Journeys

If you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics,…
recommendation studio

Blueshift’s Recommendation Studio Adds New Derived Events and Tag-Based Recommendations

We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized…
omnichannel marketing

Why Omnichannel Campaigns Are a Holiday Must-Have

Struggling to think of the perfect gifts for your friends and family this holiday season? While we don’t have advice on what your great aunt or second cousin third removed will want, we know exactly what you should get the marketer in your…
holiday

Using AI to Capture the Holiday Shopper’s Attention

The holidays are a hectic time for most of us — deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each loved one from our shopping…
ai marketing

How Treating Customers with AI Marketing Can Make Holiday Hiccups Less Spooky

While Halloween is always fun, it has its spooky side — some of us are scared of monsters, candy corn, too many PSLs, and, for many marketers scaling up and prepping for the holiday season is the stuff of nightmares. For marketers who want…

Blueshift’s Holiday Guide to Deliverability Success

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This guide was originally posted in November of 2019 and was updated in October of 2020. Many of us spend ample time and effort in improving our email marketing strategies and efforts, all in preparation for the holiday season. Even for those…

Monthly Email Deliverability Digest: October Issue

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From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than…
email deliverability academy course now availible

Now Available On Blueshift Academy: Email Deliverability Fundamentals

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As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching…
martech

MarTech (Virtual) 2020: Best Bits, Themes, and Top Takeaways

2020 has been a year of adaptation and transformation — and the semi-annual MarTech Conference was no exception. Much like the marketers who have adapted to our new shared “normal” within Business; the conference planners, speakers, and…
martech checklist for the holidays

Do You Have the Right MarTech to Win the Holiday Season?

For the average consumer, the holidays are probably the last thing on their minds as they soak up the last days of summer — but marketers know the season is sure to sneak up quickly. The 2020 holiday season will be different from most as we…