AI in Marketing Archives : Page 2 of 5 : Blueshift

The ROI of AI - understand the 4 levers to create ROI from AI in Marketing. This blog post talks about WHAT to send using predictive recommendations.

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%

AI in Marketing

Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…

It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?

AI in Marketing, Featured

While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…

Stop Subscriber Churn in Its Tracks with These 4 AI-Powered Campaigns

AI in Marketing

Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you've been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your…

5 Practical AI Techniques for Improving Customer ROI

AI in Marketing

Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling…

5 Predictions on How AI Will Reshape Marketing

AI in Marketing

According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…

From Acquisition to Retention: Top AI Techniques for Today’s Marketing Leaders

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

AI in Marketing

In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…

The 3 "I’s" of AI in Marketing: More Than Just Intelligence

AI in Marketing

This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the…

3 Crucial Elements Marketers Must Consider When Implementing AI

AI in Marketing

This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of…

AI-Powered Marketing – It's About the Data "Cupid!"

AI in Marketing

Marketing is a fertile petri dish for the use of artificial intelligence (AI). In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating…

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