
The Ultimate Guide to Mastering AI Marketing Is Here
AI in MarketingWithin business, many monumental changes happen as a result of a catalyst: makeup became popular with the advent of movies, the internet has catapulted forward globalization, and most recently, folks staying home has pushed businesses forward…

SmartHub CDP Explained: Breaking Down the Smart
AI in Marketing, Customer Data & CDPs, FeaturedOften, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…

How AI and Customer Data Are Poised to Revolutionize Marketing Automation
AI in Marketing, Marketing AutomationIn business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…

3 Proven Tactics to Engage Your Most Valuable Customers
AI in MarketingIn unprecedented times, periods of economic uncertainty, or even in times when your business is changing in general, it can be difficult to decide what’s next. As you shift your marketing strategies to fit the position you’re in, it can…

3 Reasons Why 2020 Is Your Year to Adopt AI
AI in MarketingThough the concept of AI can seem as futuristic as teleportation, the reality is that AI already plays a huge role in business today. It’s streamlined operations, helped revolutionize brick and mortar customer experiences, and changed the…

How to Leverage AI for Amazing Emails
AI in MarketingThough it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand…

3 Tips to Avoid #Personalization #Fail Part 4
AI in Marketing, Digital Marketing Practices & InsightsThis holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…

How Much Marketing Is Too Much For Your Customers
AI in Marketing, Digital Marketing Practices & InsightsMarketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.
Saturation
Customers quickly become weary of too much…

Using AI To Better Understand Your Social Media Audience
AI in MarketingMost people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help.
The…

Personalizing AI for Stronger Customer Relationships
AI in MarketingThere is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential.
Business owners have their eyes out for AI developments…