While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…
https://blueshift.com/wp-content/uploads/ROI-of-AI-in-Marketing_Featured-Image-for-Blogs-1200x640.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-10-25 11:28:242019-09-25 08:10:29It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?
Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you've been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your…
https://blueshift.com/wp-content/uploads/Blueshift-Blog-4-campaigns-to-reduce-customer-churn-for-subscription-companies.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-07-20 10:20:562019-09-05 13:16:16Stop Subscriber Churn in Its Tracks with These 4 AI-Powered Campaigns
Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling…
https://blueshift.com/wp-content/uploads/Image-2-for-blog-2.jpg20284912Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-07-06 13:13:072019-09-05 13:17:155 Practical AI Techniques for Improving Customer ROI
According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…
https://blueshift.com/wp-content/uploads/5-Predictions-on-How-AI-Will-Reshape-Marketing.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-06-01 10:43:172019-09-05 13:21:505 Predictions on How AI Will Reshape Marketing
In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
https://blueshift.com/wp-content/uploads/Blog-Featured-Image-Blueshift-What-AI-techniques-should-marketing-leaders-start-exploring.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-05-24 10:06:092019-09-05 13:22:52Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)
This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the…
https://blueshift.com/wp-content/uploads/Featured-Image-in-Blueshift-Blog-The-3-Is-of-AI-in-Marketing-More-Than-Just-Intelligence.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-03-01 15:59:342019-09-05 13:23:47The 3 "I’s" of AI in Marketing: More Than Just Intelligence
This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of…
https://blueshift.com/wp-content/uploads/3-Crucial-Elements-Marketers-Must-Consider-When-Implementing-AI-brought-to-you-by-blueshift.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-02-15 14:16:132019-09-05 13:24:413 Crucial Elements Marketers Must Consider When Implementing AI
Marketing is a fertile petri dish for the use of artificial intelligence (AI). In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating…
https://blueshift.com/wp-content/uploads/FEATURED-IMAGE-AI-Powered-Marketing-–-Its-About-the-Data-Cupid.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-02-05 12:11:572019-09-05 13:25:15AI-Powered Marketing – It's About the Data "Cupid!"
“Brands who fail to leverage more of their customer data also fail to retain relevance and loyalty with their customers.”
Forrester, VentureBeat, and Blueshift joined together in a webinar titled “AI-Powered Marketing: Put Your Customer…
https://blueshift.com/wp-content/uploads/Making-Sense-of-AI-and-Customer-Data-and-Getting-Executive-Buy-In.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-02-01 12:34:492019-09-05 13:25:41Making Sense of AI and Customer Data and Getting Executive Buy-In
One thing we can guarantee about the future: we’re never going to run out of content.
Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable…
https://blueshift.com/wp-content/uploads/20171205-How-recommendations-help-you-stay-relevant-in-content-overload.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2017-12-05 08:46:502019-09-05 13:26:20How Recommendations Help You Stay Relevant in the Era of Content Overload
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