Why Your Customer Journey is Missing the Mark (And How You Can Fix It)

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A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…

5 Ways Predictive Recommendations Can Transform Your Marketing

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Increasingly, consumers are expecting completely personalized content when they’re online. While delivering 1:1 content to every user across every digital channel can seem next to impossible, bringing on predictive recommendations can transform…

It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?

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While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…

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