Marketer vs. Martech: Majority of Marketers Poised for Failure in 2020

It’s safe to say that most — if not all — marketers are feeling the heat of a quickly changing landscape, whether it be personalization expectations, the increasing (and counter-intuitive) demands of data security and governance, or even…

What Your Benchmark Data is Telling You and How to Turn it into ROI

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Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.  Why is benchmark…

It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?

While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…