A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…
https://blueshift.com/wp-content/uploads/why-your-customer-journey-is-missing-the-mark.png5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-08-27 15:10:072019-10-07 11:27:47Why Your Customer Journey is Missing the Mark (And How You Can Fix It)
Increasingly, consumers are expecting completely personalized content when they’re online. While delivering 1:1 content to every user across every digital channel can seem next to impossible, bringing on predictive recommendations can transform…
https://blueshift.com/wp-content/uploads/predictive-recommendations.png5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-07-30 13:49:242019-10-07 11:32:375 Ways Predictive Recommendations Can Transform Your Marketing
While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity,…
https://blueshift.com/wp-content/uploads/ROI-of-AI-in-Marketing_Featured-Image-for-Blogs-1200x640.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-10-25 11:28:242019-11-22 10:54:47It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?
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