We’re excited to announce that today, Blueshift was awarded the “Marketing Automation Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industries. Standing out from a competitive pool of more than 3,500 nominations spanning 19 countries, this recognition is a true testament to our unwavering commitment to innovation within marketing automation.
Why This Award Matters
The “Marketing Automation Innovation Award” recognizes pioneers who are driving transformative change in the MarTech space. At Blueshift, innovation is woven into our DNA, a driving force behind our mission to empower marketers by making data and intelligence effortlessly actionable on every marketing channel. At Blueshift, we constantly strive to stay ahead of the curve. We are passionate about empowering marketers to drive customer-centric engagement with rich, unified data and AI-powered personalization.
Innovations That Set Blueshift Apart
Our recent product innovations have truly set the stage for this recognition:
Empowering Marketers with AI Recommendation Recipes:
Our Recommendation Recipes, combined with our powerful Recommendations Studio, provides unparalleled ease of use for marketers looking to deliver hyper-personalized customer engagement. Our AI-powered Recommendations enable marketers to recommend content, products, and offers that are based on each customer’s individual behavior, as well as the behavior of similar customers. Our library of 100+ pre-built AI marketing recipes, preloaded with configurations for common campaigns, like abandoned cart or price drop, makes it easier than ever to get started quickly. Whether it’s engaging an active user or winning back their attention, marketers can easily find a recipe tailored and optimized to that audience – increasing both efficiency and effectiveness.
Enhanced Data Activation with Blueshift and Snowflake:
Our bi-directional integration with Snowflake empowers marketers to confidently create relevant 1:1 customer journeys driven by rich enterprise-wide data and AI-powered insights across virtually any channel and experience. With this integration, marketers can ingest multidimensional data tables from Snowflake (e.g. customer table, transactions table, product catalog table, etc.) into Blueshift to build a single customer view that is easily accessible by marketers. The bi-directional integration also ensures that predictive data attributes computed in Blueshift, as well as Blueshift’s campaign engagement data, will be written back into Snowflake tables, providing a more comprehensive view of the data.
Elevating Customer Engagement with GenAI:
Combining the power of Generative AI and first-party customer data, GenAI for Personalization enables marketers to reach new heights in customer engagement and hyper-personalization. This capability empowers marketers to easily access AI with a simple click to generate content in the right tone and style for each customer on various marketing channels, including email and SMS. By utilizing AI for content creation, marketers can both accelerate content creation and deliver more personalized and engaging content – from getting creative ideas for catchy and engaging email subject lines and preheaders to polishing or rephrasing your current content. Generating personalized content tailored to each customer’s unique demographics, interests, and preferences is an invaluable tool for increasing engagement.
Celebrating Continued Innovation
James Johnson, Managing Director at MarTech Breakthrough, highlights our achievement by stating, “Blueshift puts the power of AI in the hands of marketers to help brands deliver relevant, connected experiences across every customer interaction. We’re thrilled to recognize Blueshift with the ‘Marketing Automation Innovation Award’ and congratulate them on making enterprise-wide customer data effortlessly actionable for a new generation of marketers.”
This honor is a direct reflection to our team’s dedication and the transformative impact of our innovations. We extend our gratitude to MarTech Breakthrough, our amazing team, and our valued customers for their unwavering support. This award fuels our passion for innovation as we continue to shape the future of marketing.
Stay tuned for more updates on how Blueshift is redefining the possibilities in marketing automation! 🚀