When was the last time you used Google Maps? Or Alexa, or Siri, or watched Netflix’s latest recommendations curated just for you? If the answer is “pretty much, every day,” then AI has been a part of your daily routine already, and knowingly or unknowingly you have been using it extensively! Automation has gradually taken over our lives, and with the advancement of AI and availability of rich data, customer engagement takes on new dimensions and possibilities. AI technologies enable businesses to deliver highly personalized, engaging, efficient, and seamless experiences to customers, fostering deeper connections and enhancing engagement. Emarketer published a recent survey conducted by Sitecore on “What excites marketers most about GenAI,” and 70% of marketers responded saying that they are most excited about GenAI helping them speed up market research on prospects and customers. The results clearly show how big of an impact GenAI is already making on the customer lifecycle.
AI has revolutionized customer engagement by providing businesses with powerful tools to analyze vast amounts of data, understand customer behavior, and deliver tailored experiences. Here are 4 ways AI is transforming customer engagement: