INTELLIGENT MARKETING AGENT

Customer AI Agents

Blueshift’s Intelligent Marketing Agents take on the operational work that slows marketing teams down — building audiences, drafting messages, assembling journeys, and optimizing campaigns as they run — so teams deliver highly personalized customer experiences at a scale manual effort can’t reach.

AI Agents are part of the Customer AI suite.

customer ai agents
Blueshift Launchpad AI marketing agent creating a re-engagement campaign for users inactive 90 days with segment analytics, personalized email content, and cross-channel delivery options

AI SUPER AGENTS

Blueshift Launchpad

Launchpad turns a plain-language goal into a complete, cross-channel campaign in minutes. Describe what you want to achieve, and Launchpad assembles the audiences, messaging, dynamic content, and journey logic — moving your team from idea to launch-ready without the manual setup.

  • Build in natural language – Generate audience definitions, message drafts, multi-step journeys, and test plans by describing your objective.
  • Analyze in minutes – Run funnel reviews, metric trends, and schema checks just by asking — no SQL or report-building required.
  • Stay in control – Launchpad produces drafts only. Every audience, creative, and workflow stays fully editable, with human approval at every step.

Grounded in your unified customer data through Blueshift’s CDP, so every draft reflects real customer behavior — not generic templates.

 

Campaign Optimizer

OPTIMIZER AGENT

Blueshift Campaign Optimizer

Boost email performance with AI-powered subject lines and preheader generation! 

  • Personalize at scale – Dynamically tailor subject lines using customer, transaction, and catalog data.
  • Test & optimize in real-time – Launch A/B tests, track key metrics, and adjust on the fly to maximize engagement.
  • Measure impact instantly – Get real-time insights on performance, customize tests, and fine-tune for better results.

Enhance open rates and drive more conversions—brighter subject lines start here!

 

Read Overview



FOR HIGH-PERFORMING CAMPAIGNS

AI-Powered A/B Testing

Create and manage high-performing campaigns while delivering personalized customer engagement. Improve the effectiveness of your outreach with robust A/B testing and automatic winner selection.

  • Experiment with various templates, including personalization, to find what performs the best.
  • Get creative with your content styles and optimize for higher engagement and conversion rates.
  • Streamline your efforts by using AI to identify the most effective variations based on key performance metrics.

For a comprehensive view of Blueshift’s AI-powered capabilities, explore Customer AI within the Blueshift Intelligent Customer Engagement platform.

CUSTOMER STORY

Zumper Sees Early Success with Customer AI Agents

Zumper, the largest privately owned rental platform in North America and Blueshift customer, launched 20 experiments in a single month, with 16 yielding significant positive lift in conversion outcomes. Automating the process with Customer AI Agents not only saved them 40+ hours of marketing operations but also increased lead conversions by 34%. “Traditional experimentation is both time-consuming and resource-intensive, yet it remains one of the most effective ways to enhance campaign performance and customer conversions,” said Russell Middleton, Co-Founder of Zumper. “With the Customer AI Agents, we’re eliminating the manual complexity, enabling our team to experiment, iterate, and optimize campaigns at an unprecedented scale — without sacrificing time or precision.”

Russell Middleton
Russell Middleton Co-Founder of Zumper

Key Capabilities

  • Generate new subject lines and preheader variations for your current email campaigns and test these variants against an existing baseline.
  • Validate and contextualize the new variations for brand, domain, and campaign relevance with built-in checks for sensitive content.
  • Hyper-Personalize the variations using liquid variables based on account-specific data schemas for customers, transactions, catalogs, and events.
  • Launch tests and monitor full-funnel metrics and modify allocations in real-time based on chosen goal metrics.
  • Report ongoing test status, provide customization controls, and measure lift in real-time via the dashboard.

SMART AUTOMATION & DATA-DRIVEN INSIGHTS

Explore More Customer AI Offerings

Discover how Assistants streamline workflows and Predictors enhance targeting with AI-powered insights. From automating campaign management to delivering intelligent insights, these tools optimize engagement, personalize content, and drive better results. Click below to learn more.

Customer AI Assistants Customer AI Predictors
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