While email continues to be the leading channel in volume, our analysis finds that more marketers are achieving success with mobile marketing, including in-app, push, and SMS.
benchmark Report 2023
There’s more to email as a marketing channel. Download our analysis of the 38 billion cross-channel messages sent on our platform in 2022 and see how your metrics stack up for personalized campaigns, triggered messages, and more.
more channels to engage
Push, In-App, and Mobile Accelerate
key finding #1
Personalization Drives Relevance and Impact
Messages with AI-powered content and product recommendations yield a 166% higher conversion rate. An intelligent customer engagement platform helps you automate three critical activities for personalization: identifying customers, selecting the right message content, and choosing the most engaging channel.
key finding #2
Triggered Messages Further Interactions And Conversions
Triggered campaigns are a great opportunity to engage or re-engage customers based on their real-time behaviors, activity levels, interests, and more. Use these campaigns to inspire further interactions and conversions from customers who have purchased or saved their cart, or re-engage customers who are showing signs of churn.
Use Our Benchmark to Improve Your Strategies
Should you batch-send on a single channel? Is SMS an effective channel? How best to send personalized recommendations? Get answers to these questions and more in the benchmark report.