5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

Back in May, we shared the four essential campaigns for eLearning marketing to acquire new students, boost enrollment and engagement, and help students continue to pursue their online education goals. In the case of Blueshift customer Udacity, customized learning experiences were key to increasing enrollment and engagement, as well as saving time internally through smarter, more efficient marketing.

Here are five ways a SmartHub Customer Data Platform (CDP) can take your eLearning marketing to the next level.


1. Advanced Segmentation

Advanced Segmentation enables greater targeting precision and specific exclusions by leveraging dozens of diverse user attributes, events, and data from across channels. This feature allows you to use rich data to target the right customers, create precise segments, and easily trigger omnichannel campaigns.


2. Personalized Recommendations

Personalized Recommendations dynamically customize courses and offers suggested to each student across their learning journey based on browsing and previous course engagement. Blueshift’s Recommendation Studio enables you to build and customize recommendations across all channels.


3. Omnichannel Orchestration

Omnichannel Orchestration makes creating and managing hundreds of campaigns across regions and adding sophisticated triggers to lifecycle campaigns a breeze. With Blueshift’s omnichannel capabilities, you can deliver dynamic student experiences, coordinate the full student journey, and optimize engagement with real-time insights.


4. Testing & Analytics

Testing & Analytics allows quickly running numerous tests, including testing entire experiences such as onboarding, and provides detailed cross-channel performance reporting so they can optimize every part of the lifecycle. Blueshift offers powerful and granular testing capabilities, as well as a robust set of default, out-of-the-box best-practice reports.


5. Shared Assets

Shared Assets scales marketing content by seamlessly updating with one source edit the continuously changing promotional messaging that’s used across hundreds of templates. This gives you the ability to define the shared asset once and reuse it across multiple campaigns.


Blueshift’s Hot Take

As education continues to shift to digital and hybrid spaces, your eLearning marketing strategy must also adapt accordingly. A SmartHub CDP provides all the capabilities and features your online learning platform needs to guide students from enrollment to engagement to completion and beyond.

When you put students at the core of your online learning marketing strategy, you’re not only helping them achieve their education goals, but you’re also nurturing brand advocates for your eLearning platform. By implementing a SmartHub CDP like Blueshift, you can unify and activate your data in real time to create seamless journeys for your students as they complete their courses. To read more about how Blueshift can transform the marketing strategy for your online learning platform, check out our Udacity case study now.

Want to learn more about using Blueshift’s SmartHub CDP for your online learning platform? Download our quick 2-minute read, “Top 6 Recommendation Themes for eLearning Platforms.” Then connect with one of our customer data platform experts to see how Blueshift can transform your eLearning marketing strategy.


Connect students with relevant courses based on their individual interests, including stated preferences, inferred affinities, and previous browsing behaviors.